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Exploring the Opportunity (19CIE40001)

General information






S semester

ECTS Credits:


Teaching Staff:

Group Teacher Department Language
Davide Rovera Dirección General y Estrategia ENG


This course lays the foundations of opportunity identification and exploration, as well as the main tools and techniques to exploit them. Being able to quickly identify and leverage opportunities is a key skill for Entrepreneurs and Innovators.

Course Learning Objectives

This course provides the backbone of opportunity evaluation and exploitation, through a mix of lectures and hands-on activities. Most of the hands-on learning is based on the "200 euro challenge"; through this challenge, students will have to demonstrate, in teams, their ability to define and execute successfully a project. The project will have to be defended at the end of the term, and students will need to show their ability to define, run and profit from an idea. In parallel, students will be given different perspectives to look at opportunities as well as the key tools to exploit them.


1. Introduction to Opportunities Evaluation

2. Business Models: Design themes, Structure, and Elements of Business Models

3. Developing your team and idea

4. Technology-based Opportunities

5. Value Creation & Capture: theory and practice

6. Execution

7. Understanding Legal and Administrative aspects


This course is based on a hands-on methodology complemented with a theoretical framework. Students will learn through the project execution, and in class we will provide relevant frameworks and tools to help them to improve their idea definition and execution.


A major part of your learning in this course will take place in the classroom. We expect you to attend all sessions (and be on time!). If you have to miss a class, please notify the course's teaching assistant in advance by email. Also, you are expected to submit a 2-page write-up on the class topic (detailed info will be sent by the TA depending on the class missed).

Honor Code

Please, remember that you are governed by the ESADE Honor Code.

In particular, any form of plagiarism is consider a major fault and automatically leads to course failure. Plagiarism can be defined as "copying another person's ideas or text, and presenting them as being your own work". In particular, be careful with the "copy - paste" function and any materials that can be found on the Internet. You have to properly reference the works that you use for your final essay, and if you literally reproduce text from someone else, you have to put it in quotes and reference the source and page.



Description %
Individual Contribution and learning 40
Group Work 60

Assessment criteria

Class participation & Individual Assignments (40%)

Your active participation in class discussions is integral to the design of this course. The emphasis on class participation and discussions as the base of the learning experience make makes it crucial that you prepare the assigned material for every class. The individual, independent, reading and reflection time is a key component of the learning process as it allow time to analyze and understand complex models and processes that will then be applied to both case discussions and group work.

Group Work (60%)

During the course, you will be asked to work on a large project as a group as well as do smaller, weekly tasks to explore, interact and interview different players in the innovation space. This assignments will help to evaluate your understanding of the concepts discussed and your ability to put them in practice.


The required readings are available in the course webpage or accessing the ESADE digital library.

Resource List

James V. Green. 2015. The opportunity analysis canvas. CreateSpace Independent Publishing Platform

Johnson, M.W. 2010. Seizing the White Space: Business Model Innovation for Growth and Renewal. Harvard Business Press.

Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley and Sons

Ries. E. 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.

Von Hippel, E. 2005. Democratizing Innovation. The MIT Press.

Timetable and sections

Group Teacher Department
Davide Rovera Dirección General y Estrategia