Dealing with IPR (Intellectual Property Rights) (19CIE45823)

General information

Type:	OP	Curs:	1	Period:	S semester
ECTS Credits:	2 ECTS

Teaching Staff:

Group	Teacher	Department	Language
	Marta Baylina Mele	Derecho	ENG

None

None

The objective of this course is to achieve a basic language related to the main types of intellectual property, and the main aspects of its protection (rationale, purpose, subject-matter and scope of protection, duration and limits) in order to be able to maximize its value for the business purposes.

Upon completing this course, students have to be able to critically analyse typical intellectual property business management issues and resolve them.

Specifically, The course aims to deepen about:

1 - Identification of the most relevant intellectual property rights involved in a specific Business or new venture (patents, know-how, industrial designs, trademarks and copyrights);

2 - Understand the main issues of due diligence of each type of intellectual property that any entrepreneur should be aware of.

3 - Understand possible strategies to maximize the value of the intangible assets involved in a specific Business or new venture.

4 - Understand basic issues involved in transferring/licensing IP Rights.

1. Session 1: Introduction to Intellectual Property. Overview and main kinds of IP rights. What value may IP bring to my business?

2. Session 2: Trademarks. 1st Hypothetical: How to protect my brand in a globalized word?

3. Session 3: Patents. 2nd Hypothetical: Should we patent it or keeping it as know-how?

4. Session 4: Industrial Designs

5. Session 5: Final Exam. Review

The sessions will be developed mainly from the resolution of written hypothetical cases previously analysed by the student. These cases will be published on the website of the course with at least 5 days in advance.

To be announced on the course webpage.

Group	Teacher	Department
	Marta Baylina Mele	Derecho