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Entrepreneurship (19CIE80001)

General information






S semester

ECTS Credits:


Teaching Staff:

Group Teacher Department Language
Jan Brinckmann Dirección General y Estrategia ENG

Course Learning Objectives

The course aims to develop knowledge, skills and aspirations of participants to:

- Reflect on personal goals and the realization of these goals in the professional field

- Understand the phenomenon and drivers of international entrepreneurship

- Identify and evaluate business opportunities in the international context

- Develop and analyze strategies and business models of international ventures

- Acquire critical resources and build the team

- Launch, manage and grow new firms in the international context

- Apply central entrepreneurial concepts

- Prepare a business concept description of the international venture project

Because there is no universal solution applicable to all decisions entrepreneurs face, this course is designed to help participants develop a flexible, methodical and creative way of thinking about creating and managing entrepreneurial firms.


15. Leadership (CT8; CE2)
13. Influence (CT5)
5. Learning how to learn (CB10)
7. Autonomy, independence, initiative, pro-activeness (CT2)
17. Networking (CE4)
3. Taking decisions / making judgments (CB8; CE6)
1. Knowledge acquisition, comprehension and structuring (CB6; CE1)
8. Comprehension of the relational context of organizations (CT4)
4. Communicating information and/or knowledge (CB9; CE5)
6. Strategic thinking, systemic thinking (CT1)


1. Session 1: Introduction to the course and the international entrepreneurship field

In this session we will welcome you to the international entrepreneurship course. Following a short introduction, key aspects of the course such as structure, contents, grading as well as team and individual tasks will be explained.

Subsequently we will discuss the phenomenon of international entrepreneurship, types of international entrepreneurship activities. Special focus will be placed on the phenomenon and relevance of born-global ventures. The class finishes with the formation of the venture project teams.

Required preparation:

1. Complete your personal intro slide and upload it to Moodle
2. Read Michael W. Rennie, 1993: Global competitiveness: Born global, The McKinsey Quarterly, Iss. 4.
3. Please think about an idea for an international high-potential venture that you want to make a reality in this course. International means that value creation takes place in various countries.

2. Session 2: Business Opportunity Identification and Evaluation

In this session we will discuss business opportunities. The discussion will focus on several key questions including: What are business opportunities? How do entrepreneurs identify them? How can we evaluate the potential of business opportunities? We will also contrast different approaches to pursuing business opportunities.

Required preparation:

¿ Read the IMVU case & prepare a short individual response to the case guiding questions (can be found on Moodle)

3. Session 3: Project Kick-off Workshops

We will use this session to discuss your venture projects, first steps taken and next steps.
Required preparation:

1. Groups prepare a short presentation of their initial international business idea (Three minute presentation and initial validation steps taken. Two PowerPoint slides maximum). Assure to upload slides to moodle before class.
2. Hand-in of 1. Entrepreneurial Challenge: Customer Problem Understanding

4. Session 4: Strategy, business models, and business model development for the international venture

In this session we will discuss different strategic approaches to engage in international entrepreneurship. Addressed questions include: What are the key strategic elements we need to define? How can we craft an effective entrepreneurial strategy for an international venture? What is a business model? How can we develop and validate a business model? How can we internationalize our business?

Using the Zipcar case as an example, we will compare different approaches to identifying business opportunities, defining core strategic elements and evaluate the business model.

Required preparation:

Read the Zipcar case & prepare a short individual response to the case guiding questions (can be found on Moodle).

5. Session 5: Team, HR & Market Entry

This session begins with a reflection key team and recruiting considerations. We discuss how to select the right team members, challenges of team configurations, and how to overcome them. We will then discuss recruiting and market entry strategies using the Icebreaker case.

Required preparation:

1. Read the Icebreaker case & prepare a short individual response to the case guiding questions (can be found on Moodle).
2. Hand-in of 2. Entrepreneurial Challenge: Customer Solution Analysis

6. Session 6: Financing the venture and financial management

In this session we will focus on how to acquire financial resources for the international venture. We will study challenges linked to financing new ventures and especially international ventures as well as how to overcome them.

Required preparation:

1. Read the Spotfire case & prepare a short individual response to the case guiding questions (can be found on Moodle).

2. Your teams will be assigned to be either an investor or a team member of Spotfire. In preparation for this session your task is to try to determine a valuation for Spotfire. In class you will have the chance to negotiate the valuation with the other party.

7. Session 7: Venture Progress Workshops

The teams have the chance to present their progress and respective challenges, questions, doubts they have regarding their venture. They can obtain support and feedback from the class.

Required preparation:

1. Groups prepare a short presentation of their international business venture progress (problem, solution, operations, and one key challenge (Four minute presentation four PowerPoint slide maximum). Assure to upload slides to moodle before class.
2. Hand-in of 3. Entrepreneurial Challenge: Operations

8. Session 8: Managing internationalization, coordination & control

We will discuss concepts relating to the management of an international venture. We use the case to discuss how to launch platforms, opportunities and challenges in internationalizing platforms, KPIs as well as managerial concerns.

Required preparation:

1. Read the case & prepare a short individual response to the case guiding questions (can be found on Moodle).

9. Session 9: Overcoming problems and success-factors of international entrepreneurship

Reflecting on challenges of managing an international venture, the session will start with a discussion of the OXO International business case.

Moreover, as this is the last session before the final presentations and the final quiz we will review key concepts and can address remaining questions you might have to successfully complete your projects. This session specifically seeks to reflect on success-factors of launching a venture in the international context.

Required preparation

1. Read the Oxo international case & prepare a short individual response to the case guiding questions (can be found on Moodle).
2. Hand-in of 4. Entrepreneurial Challenge: Financial part

10. Session 10: Presentation of the final international business concepts

The first 30 minutes of this session will be dedicated to the final quiz. Your will answer four questions regarding concepts discussed in this course. You find sample quizzes on moodle.

After a break, the teams will present the business concepts that you have developed for an international venture. The presentation time is 7 minutes maximum! Please make sure that you make a compelling case for your venture. The format will be a presentation/pitch to investors. Please be diligent not to include too many slides and focus on one key message. Following your presentations we will discuss your projects.

Required preparation:
1. Preparation for the final quiz
2. Preparation of the final presentations (upload slides to moodle before class)


Final Hand-in

The final business project (extended slide deck) needs to be submitted to moodle a week after the final presentations. This gives you time to incorporate suggestions following the presentations.

On moodle you find more specific instructions regarding the specific entrepreneurial challenges. Overall, a substantial part of the course work happens outside the class-room. Please make sure that you manage the group work effectively, delegate tasks and build small two person-sub-teams, try to find high quality external advice, get access to target customers that are really target (not only family, friends and fellow students), etc. In short, try to make your international venture project as real and high potential as possible.

If you have additional questions, please feel welcome to ask. I am looking forward to getting to know you in class and look forward to your exciting international venture projects.
Final hand-in


Entrepreneurship is about conceiving and doing. Thus, a focus will be placed on hands-on experiences in real-life situations. Interactive lectures and discussions, business cases, group-presentations, reading and video assignments, video-clips, role-plays, field-work, and own venture project work are teaching methods employed in this course. Additionally, participants get the chance to discuss their ideas and learn from entrepreneurs who will join us through video-conferencing or in person. In order to take full benefit of the class, you should participate enthusiastically in the class discussions and activities.

A key element of the course is the development of an international entrepreneurship project in a small group. Following the teaching philosophy of this course you are encouraged to make this project as promising, conceptually validated, and realistic as possible. Please also note that given the increased course credit, substantial group project work is required.



Description %
Group: Final presentation of the venture project 20
Group: Final project hand-in 40
Individual: Class Participation 40

Assessment criteria


Participation in class (especially concept and case preparation,
discussions as well as guest-speaker events) 40%

Final presentation of the venture project 20%
Final project hand-in 40%

Classroom attendance is mandatory. You need to attend at least 80% of all sessions. In order to pass the class successfully, you need to get at least a 5.0 (out of 10.0 points) as your final overall grade.

The venture project is a team-task. While in general each team member will get the same grade, team members can also choose a peer-evaluation if they feel that contribution to the team effort was SUBSTANTIALLY different. If you feel that input one or more team-members was substantially less than average, please inform me by email. I will keep this email confidential, yet call on each group member to provide me with a peer evaluation. Please note, however, that part of the team learning outcome is to work with members with different levels of aspirations, abilities, ideas, etc. Hence, try to solve problems internally. The call for peer evaluation is meant to be a last resort if prior efforts did not succeed. The final exam is a short 30-minute exam which is intended to give participants an incentive to review the concepts which were discussed through the course.

All hand-ins need to be uploaded to Moodle ON TIME.

Additional information on grading and the different course components will be given in the first session and can be found on Moodle.

Timetable and sections

Group Teacher Department
Jan Brinckmann Dirección General y Estrategia