Prerrequisitos
Making the right decisión is complex. Companies have to frame the questions properly, find the right data to support the analysis and do all this in a way that is transparent and repeatable. Before creating products and services that provide real value, you should first identify touchpoints?areas where business and customer needs intersect. Using various marketing research techniques you'll learn how to turn customer observations into actionable insight for marketing decisions.
Objetivos de aprendizaje de la asignatura
* Understanding the complex customer journeys and paths to purchase and beyond
* Processing patterns, given the overwhelming amount of information and stimuli
* Defining customer metrics for managerial decisions
