Distribución de la carga de trabajo
Workload distribution:
- Faculty presentations/lectures. 20 hours.
- Case study preparation, presentation and feedback . 30 hours
- Company presentations and discussion. 3 hours
- Video discussion. 2 hours
- Independent work: Reading comprehension and reflexion. 20 hours
Contribución de la asignatura al programa
At a time when some companies are recovering from the crisis, the economic environment remains extremely volatile. In this context, a key priority for management teams is an excellent, flexible and coherent strategy implementation. This implementation should put into practice the lessons that we have learned from the crisis, such as the need to define indicators that anticipate the behavior of financial indicators, the need to incorporate risk management inherent in each strategic approach and a flexible implementation that will require integrating performance measurement systems and processes.
Various studies show that less than 10% of correctly formulated strategies are successfully implemented and that the cause of business failure does not so much lie in the design of the strategy, as in its poor implementation; concluding that execution is more important than good vision.
Objetivos de aprendizaje de la asignatura
- Understanding how the strategic design becomes reality.
- Study Business Process Management as the organizational model that enables companies to achieve maximum efficiency, effectiveness and quality simultaneously.
- Analyse Performance measurement Systems or Scorecards which serve to inform about and implement corporate strategy at all organisational levels.
- Apply the previous concepts to practical cases and business situations
Bibliografía
Basic bibliography:
- Hammer, M and Hershman L.W. (2010), Faster Cheaper and Better. The 9 Levers for Transforming Ho Work Gets Done. New York: Crown Business.
- Kaplan, R.S. and Norton, D. S. (2001), The Strategy Focused Organization. Boston, Massachussets: Harvard Business Scool Publishing.
- Paladino, B. (2007), Five Key Principles of Corporate Performance Management. John Wiley & Sons, New Jersey.
Additional bibliography or material:
- Heras, M., Sierra, V. and Cusumano, J. (2006), "A Set of Requirements For Analysis of Performance Measurement Systems", presented at the Fifth International Conference on Performance Measurement and Management.
- Kaplan, R. and Norton, D. (2006) Alignment: Using the Balanced Scorecard to Create Corporate Synergies, Cambridge, MA: Harvard Business School Press.
- Kaplan, R.S. and Norton, D.P. (2008), The Execution Premium. Linking Strategy to Operations for Competitive Advantage. Boston, Massachussets: Harvard Business Scool Publishing.
- Neely, A.D. (2008), Business Performance Measurement: Unifying Theory and Integrating Practice. Cambridge: Cambridge University Press.
Links
http://www.bain.com/management tools/home.asp
http://www.balancedscorecard.org/
http://www.som.cranfield.ac.uk/som/research/centres/cbp/index.asp
http://www.thepalladiumgroup.com/