Disrupting a B-Corp Organisation: How to manage technology and digitalization to implement change (2235.YR.014933.1)

General information

Type:	OBL	Curs:	3	Period:	S semester
ECTS Credits:	12 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 3	Xavier Ferrás Hernández	Operaciones, Innovación y Data Sciences	ENG

Students will require basic knowledge of: a) Organizational management, b) Marketing, c) Strategy, d) Programming and algorithmic thinking

This is a6-ECTS course, which means that students are expected to dedicate or online, synchronous, or asynchronous, autonomous student work, study time, or any other time dedicated to the subject.

The overall objective is to ensure that students can design a technological and digitization strategy for an organization. In particular:

To understand the nature of technology, what technology is, and how it evolves
To comprehend the role of technology in the economy, society, organizations, and businesses
To understand the dynamics of technological change: how technologies emerge, are incubated, develop, and how they spread
To understand the non-linear and disruptive nature of technology, and to know how to turn potential disruptive threats into positive opportunities for disruptive innovation and the creation of new business models beneficial to society and the economy
To understand the innovation dilemma, especially the strategic balance between short-term and long-term activities, such as R&D
To be able to formulate a corporate technological strategy, allocating the necessary resources for it.
To be able to execute a technological strategy, with special attention to the tracking and control indicators of the innovative process
To understand the importance of digitization in organizational management
To be able to design digital business models with disruptive capacity in different industries
To know the characteristics of digital startups, and to be able to conduct tests and prototypes, as well as validate hypotheses about them
To understand business models based on data, the platform economy, and the possibilities of the sharing economy

- Arthur, W.B., 2009. The nature of technology: What it is and how it evolves. Simon and Schuster.
- Chan, K. W., & Renee, M. (2011). Blue ocean strategy.
- Chesbrough, H.W., 2006. Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.
- Christensen, C., 2013. The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.
- Diamandis, Peter H., and Steven Kotler. Abundance: The future is better than you think. Simon and Schuster, 2012.
- Dobbs, R., Manyika, J. and Woetzel, J., 2015. No Ordinary Disruption: The Four Global Forces Breaking All the Trends. PublicAffairs.
- Hamel, G. and Breen, B., 2013. The future of management. Harvard Business Press.
- Ismail, S., 2014. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it). Diversion Books.
- McGrath, R.G., 2013. The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press.
- Narayanan, V.K., 2000. Managing technology and innovation for competitive advantage.
- Utterback, J., 1994. Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological change. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.

Group	Teacher	Department
Year 3	Xavier Ferrás Hernández	Operaciones, Innovación y Data Sciences