Interpretation, communication and design (2235.YR.014947.1)

General information

Type:	OBL	Curs:	2	Period:	S semester
ECTS Credits:	4 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 2	Katie Annice Carr	Dirección de Personas y Organización	ENG

CA01: Critique & Communication
CA02: Applied Creative & Critical Thinking

This is a 4 ECTS course.
This is a 4 -ECTS course, which means that students are expected to dedicate approximately 100 hours of workload. (25 hours per ECTS). This workload encompasses various activities, including blended classes, both in-person and online, synchronous, or asynchronous, autonomous student work, study time, or any other time dedicated to the subject.

To communicate efectively, one must be able to convey the result of one's thinking to others in a compelling
manner, and to persuade them to adopt the same or similar views. Humans organize and interpret what they see
and hear according to certain principles. Everything from sophisticated art forms to everyday gadgets must take
these principles into account in order to be successful. Knowing these principles enhances our ability to evaluate a
wide range of products from films and video games to material objects. Applying them enables us to create high
quality multimodal and multimedia communications. In this course, students will learn to interpret and create
communications from written essays to presentations to artistic works based on the principles of verbal and
nonverbal expression and design.

Interpret and design communications
#communicationdesign : Apply principles of perception and cognition in oral and multimedia
presentations and in design
#connotation : Understand and use connotations, tone, and style.
#context : Situate a work in its relevant context (e.g., historical, disciplinary, cultural).
#critique : Actively and critically engage with texts and other forms of communication.
#designthinking : Apply iterative design thinking to conceive and refine products or solutions.
#interpretivelens : Be mindful of how prior experiences, expectations, and judgments a?ect inferences
drawn from di?erent forms of communication and react accordingly.
#medium : Describe, analyze, and utilize distinctive characteristics of communicative and expressive
mediums at the level of form and structure.
#multimedia : Identify, analyze, and organize characteristics to infer possible meanings in a multimedia
work.
#organization : E?ectively organize communications.

Use verbal and nonverbal communication techniques persuasively
#audience : Tailor oral and written work by considering the situation and perspective of the people
#composition : Communicate with a clear and precise style.
#confidence : Present views and work with an appropriate level of confidence.
#evidencebased : Identify and appropriately structure the information needed to support an argument
e?ectively.
#expression : Interpret, evaluate, and utilize nonverbal communication.
#persuasion : Recognize and use appropriate cognitive and emotional tools to persuade.
#professionalism : Follow established guidelines to present yourself and your work products
professionally.
#sourcequality : Distinguish between categories and types of information to determine source quality.
#thesis : Formulate a well-defined thesis
receiving it.

Group	Teacher	Department
Year 2	Katie Annice Carr	Dirección de Personas y Organización