[CANCELLED] Create and Communicate your Personal Brand (2235.YR.014416.1)
General information
Type: |
OPT |
Curs: |
1 |
Period: |
S semester |
ECTS Credits: |
2 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Year 1 |
Katie Annice Carr |
Dirección de Personas y Organización |
ENG |
COURSE CONTRIBUTION TO PROGRAM
No matter whether you plan to have a successful career within a large organization, a start-up or your own initiative, how you position yourself will be vital for your professional progress. Personal branding is a skill that most of us leave to one side or solely connect with going through a recruitment process, rather than thinking of it a way of being and doing in business that we will eventually become known for. This course helps students to take control of their personal brand, from actively creating it to communicating it through their everyday business lives.
Course Learning Objectives
Whether you choose a corporate career path or to go it alone, your personal brand is going to be important. More than a marketing stunt, personal brand is about self-leadership and communication. This course is a "Deep dive? into authentic personal branding focusing on self-reflection, strategic planning and communication. It is intended to give students the time and space to develop their brands building on any shorter courses they may have done.
CONTENT
1. Modules The course is divided into 5 modules, one each day.
¿ Authenticity and Self-knowledge
¿ Purpose
¿ Differentiation
¿ Connection and storytelling
¿ Communication and consistency
|
2. Activities Throughout the course we will use different activities to help students to develop their brand. These range from those aimed at helping them to discover more about themselves and their motivations, through to trying out different options, sharing and giving feedback on other¿s ideas and finally communicating their intentions. Throughout the course, students will work individually and in small groups as well as sharing progress with the whole class. |
Methodology
This course uses the flipped classroom methodology with the reading and background work being done by students prior to coming to class to enhance the in-class experience. Aside from this we rely heavily on coaching and leadership techniques as well as elements of Expressive Arts Therapy, Lego Serious Play and Design Thinking.
Assessment criteria
Preparation and Reading - prior to coming to each class students will be provided with self-reflection questions which will help them to undertake the assignments in class. There will also be articles on different aspects of self branding to be read.
Participation - students will be assessed on how they participate in class.
Final in-class presentation - Students will create a final presentation of their personal brand focused specifically on the audience of most relevance to them.
Each student will create a clear, focused final brand statement and plan which will help them to take their personal brand forward.
Preparation and Reading 20%
Participation 20%
Final in-class presentation 35%
Final band statement and plan 25%
Bibliography
Non-essential reading list:
Reinventing You: Define Your Brand, Imagine Your Future
Dorie Clark
To Sell Is Human: The Surprising Truth About Moving Others
Daniel Pink
Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
John Purkiss and David Royston-Lee
Your Life Plan: How to set yourself on the right path and take charge of your life
Erica Sosna
Timetable and sections
| Group |
Teacher |
Department |
| Year 1 |
Katie Annice Carr |
Dirección de Personas y Organización |
Timetable Year 1
