Master Project: Business Plan (CK85310)

General information

Type:	TFP	Curs:	1	Period:	S semester
ECTS Credits:	7 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Ed: 1	Jordi Vinaixa Serra	Dirección General y Estrategia	ENG
Ed: 1	Joan Riera Calvo	Dirección General y Estrategia	ENG

Group	Teacher	Department	Language
Ed: 2	Joan Riera Calvo	Dirección General y Estrategia	ENG
Ed: 2	Jordi Vinaixa Serra	Dirección General y Estrategia	ENG

The integrative nature of the course requires bringing together and connecting concepts and insights you have learnt in other courses, such as strategic management, marketing, operations, finance and human resources, among others.

Bring to class your passion and inquisitiveness, as well as the wealth of own experiences and insights, stories you have heard, seen, or read about, that feature famous and unknown men and women who have changed the way we live and work!

Starting up a new business is an adventure that demands not only resourcefulness, but also hard work and persistence. The course zeros in on critical milestones and challenges faced by entrepreneurs in their start-up journey, from inception through growth and exit. It seeks to equip you with concepts, frameworks, and insights into the process of identifying an idea and turning it into a successful new venture.

Through a wealth of cases, examples, and readings, we will examine how entrepreneurs establish and manage ventures that identify and realize business opportunities. We will work on the dimensions and dynamics of the entrepreneurial process; assist you in the identification of ideas for new ventures and the assessment of their potential to become real business opportunities; guide you through the ideas¿ development into successful business models; and equip you with knowledge and tools to develop the business plan of the new venture.

More than ever vast opportunities arise for aspiring entrepreneurs: this course aims to inspire and empower you to become an entrepreneur. This is a great opportunity to experience the entrepreneurial process in a laboratory. An essential test before you become a real entrepreneur. We will place you in the driver seat, you will be equipped with the knowledge, skills, and experiences to make your aspirations become reality.

This course is designed for students who have chosen the Business Plan Project track. It seeks to acquaint participants with the content and process of elaboration of such project. The main topics to be covered are the critical factors and dimensions in starting up a new venture, including the the role of a business plan in addressing those.

This course will facilitate participants in:
1. Integrating knowledge, tools, and skills acquired in previous phases of the MSc programme;
2. Introduction to Design Thinking, with visualization and prototyping to ¿think with your hands¿;
3. Identifying business ideas and developing business models for new venture creation;
4. Pitching and selling your new business effectively, both orally and in writing;
5. Living the entrepreneurial process.

1. Introduction The Entrepreneurial Process.

2. The search and evaluation of business ideas Detecting the most promising business opportunities.

3. Business Model Turning the ideas into a successful new venture.

4. Business Plan Planning the success.

5. Validation of ideas Validating the ideas for the individual Business Plan

6. Workshop with tutors Assigning your tutor - Developing your project

The learning is based in case discussions, theoretical presentations, self-directed learning based on recommended readings and the Design Thinking.

The integrative nature of the course requires bringing together and connecting concepts and insights you have learnt in other courses, such as strategic management, marketing, operations, finance and human resources, among others.

In addition to your participation in the sessions, you will have to develop a summary document of your project, with the preliminary description of the Business Model you are planning to use.

Recommended Textbooks:

Timmons, J.A. and Spinelli, S. (2007). New Venture Creation: Entrepreneurship for the 21st century. Boston: Irwin/McGraw-Hill.

A. Osterwalder and Y. Pigneur, Business Model Generation, New Jersey; John Wiley & Sons, Inc., 2010.
Bygrave, W.D. and A. Zacharakis (Eds.) (2004) The Portable MBA in Entrepreneurship, 3rd ed. New Jersey: John Wiley & Sons.

Hisrich, R.D., M.P. Peters and D.A. Shepherd (Eds.) (2004) Entrepreneurship, 6th ed. New York: McGraw-Hill.

Drucker, P. (1993). Innovation and Entrepreneurship. Collins.

Zacharakis, A. (2004). Writing a Business Plan. In Bygrave, W.D. and Zacharakis, A. (Eds.) The Portable MBA in Entrepreneurship. John Wiley and Sons, Inc.

Kawasaki, G. (2001). The Top Ten Lies of Entrepreneurs. Harvard Business Review, January, 2-3.

Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, May, pp. 86-92.

Hamermesh, R.G., Marshall, P.W., Pirmohamed, T. (2002). Note on Business Model Analysis for the Entrepreneur. Harvard Business School, 9-802-048.

Bricklin, D. (2001). Natural-Born Entrepreneur. Harvard Business Review, 122-127.

Group	Teacher	Department
Ed: 1	Jordi Vinaixa Serra	Dirección General y Estrategia
Ed: 1	Joan Riera Calvo	Dirección General y Estrategia

Group	Teacher	Department
Ed: 2	Joan Riera Calvo	Dirección General y Estrategia
Ed: 2	Jordi Vinaixa Serra	Dirección General y Estrategia