|
|
Type: |
OB | Curs: |
3 | Period: |
S semester |
ECTS Credits: |
4 ECTS |
Group | Teacher | Department | Language |
---|---|---|---|
Sec: A | Carles Torrecilla Gumbau | Marketing | CAT |
Group | Teacher | Department | Language |
---|---|---|---|
Sec: B | Carles Torrecilla Gumbau | Marketing | ESP |
Sec: B | Gerard Costa Guix | Marketing | ESP |
Group | Teacher | Department | Language |
---|---|---|---|
Sec: C | Gerard Costa Guix | Marketing | CAT |
Sec: C | Carles Torrecilla Gumbau | Marketing | CAT |
4. Conveying information and/or knowledge |
15. Comprehension of relational networks |
1. Knowledge acquisition, comprehension and structuring |
2. Application of knowledge to achieve results |
3. Taking decisions / making judgments |
4 | 15 | 1 | 2 | 3 | |
Participation in plenary class | |||||
Weekly assignments | |||||
Attendance and participation in tutorials | |||||
Multiple-choice test | |||||
Surprise test | |||||
Readings, videos and class debates | |||||
E-learning activities |
1. The risk-profitability binomialThe risk-profitability binomialMethodology - Interactive practical case study in phases 1 lecture session |
2. Budget itemsBudget itemsMethodology- Task 1: Searching and using the INE, Sabi webpage. Exercise in searching for surprising data concerning our cultural behaviour. Task 2: Photo and analysis of the contents of a fridge. 1 lecture session |
3. Defining the reference marketDefining the reference marketMethodology- Reading class notes given out beforehand + lecture session Exercises concerning definitions of a list of markets 1 lecture session |
4. The lifecycle of the solution vs. the product.The lifecycle of the solution vs. the product.Phases, determining factors, objectives of each phase and changing strategies. Methodology - Exercise: "Explaining what a business is to a child" Independent task: Presenting the last unavoidable argument you had, and explaining the reasons for it. 5 lecture sessions |
5. 'Cliducts''Cliducts'Methodology- Task 1: Analysing the current validity of the usual portfolio tools: BCG and GE / McKinsey. Task 2: Developing your own tool for portfolio analysis. 1 lecture session |
6. Dynamic market analysisDynamic market analysisMethodology - Task: Problems with SWOT analysis Exercise: Finding the objectives and advantages needed for a new diagnostic tool. 1 lecture session |
1 | 2 | 3 | 4 | 5 | 6 | |
Participation in plenary class | ||||||
Weekly assignments | ||||||
Attendance and participation in tutorials | ||||||
Multiple-choice test | ||||||
Surprise test | ||||||
Readings, videos and class debates | ||||||
E-learning activities |
Description | % |
---|---|
Participation in plenary class | 10 |
Weekly assignments | 10 |
Attendance and participation in tutorials | 10 |
Multiple-choice test | 40 |
Surprise test | 10 |
E-learning activities | 20 |
Group | Teacher | Department |
---|---|---|
Sec: A | Carles Torrecilla Gumbau | Marketing |
Group | Teacher | Department |
---|---|---|
Sec: B | Carles Torrecilla Gumbau | Marketing |
Sec: B | Gerard Costa Guix | Marketing |
Group | Teacher | Department |
---|---|---|
Sec: C | Gerard Costa Guix | Marketing |
Sec: C | Carles Torrecilla Gumbau | Marketing |