Estrategia II (BBA80004)

General information

Type:	OB	Curs:	4	Period:	S semester
ECTS Credits:	4 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Ed: 1	Alfred Vernis Domènech	Dirección General y Estrategia	ESP

Group	Teacher	Department	Language
Sec: A	Ignasi Carreras Fisas	Dirección General y Estrategia	CAT

Group	Teacher	Department	Language
Sec: B	Carlos Losada Marrodán	Dirección General y Estrategia	ESP

Group	Teacher	Department	Language
Sec: C	Marcel Planellas Arán	Dirección General y Estrategia	CAT

To have completed:
All previous subjects in the BBA programme (see section on background knowledge)

This course further develops the framework topics covered in Business Policy I (BBA). It is expected that students understand the basic aspects underpinning sector analysis and strategy formulation, which will enable a greater practical focus.

As the BBA curriculum introduces the Business Policy II course in the final year students will have completed a range of core courses on policy and strategy in the different functional areas. This makes it possible to maintain a focus on the development of an integrated vision of the company and strategic thinking.

Workload distribution:
Business Policy II is an intensive subject completed in ten sessions over the course of two weeks.

In the sessions, the workload will be distributed as follows:

1. Contact hours: 40.5 h
These hours will be spread out over ten 4.5-hour lecture sessions involving discussions of theory and concepts, debates, role-playing, application exercises, and forums with executives.

2. Preparatory work: 60 h
These hours will be distributed as follows:
- Reading case studies and completing exercises (15 h)
- Debates, discussion and the preparation of case studies in small groups (15 h)
- Required reading (15 h)
- Research in the library or virtual library (5 h)
- Preparation of the final application exercise (5 h)
- Debate, discussion and undertaking of final application exercise in small groups (5 h)

Business Policy II will enable students to:

- Develop a comprehensive and integrated vision of the company.

- Make contact with general managers and engage in debate with them on general-management decisions.

- Learn about new strategic management tools.

- Develop an understanding of business reality (in both national and international firms).

- Improve teamwork skills.

The course has been designed to enable students to achieve the following objectives:

- Improve their ability to analyse and understand complex business scenarios.

- Learn about a range of tools to formulate business strategies.

- Develop a critical awareness of strategic approaches to the business and corporate sectors.

- Pursue further study of a range of strategic options.

- Understand the importance of a strategy's implementation for it's success.

18. Teamwork and collaboration

1. Introduction 1 session

2. Contexts for strategy 2 sessions

3. Strategic options 3 sessions

4. The implementation of strategy 2 sessions

5. Concluding session: synthesis of course 1 session

From a methodological point of view this course aims to foster individual learning and group work, as well as enabling the effective integration of knowledge learnt in policy and strategy courses related to a range of functional areas. Therefore the following pedagogical methods are used:

- Theoretical classes
- Group preparation and discussion of case studies
- Presentations on set reading
- Student debates
- Forums with participation from executives
- Group summaries of classes
- Case study competitions

ASSESSMENT BREAKDOWN

Basic reading list:
The basic reading list for the subject will be provided on paper and/or electronically (via the online educational platform).

The following are the recommended basic texts for this subject:

Grant, R. Contemporary Strategy Analysis. New York: Blackwell Publishing.

Johnson, G.; Scholes, R.; Whittington, R: Dirección estratégica . Madrid: Prentice Hall.

Strategor. Estrategia, estructura, decisión, identidad. Política general de empresa.

Group	Teacher	Department
Ed: 1	Alfred Vernis Domènech	Dirección General y Estrategia

Group	Teacher	Department
Sec: A	Ignasi Carreras Fisas	Dirección General y Estrategia

Group	Teacher	Department
Sec: B	Carlos Losada Marrodán	Dirección General y Estrategia

Group	Teacher	Department
Sec: C	Marcel Planellas Arán	Dirección General y Estrategia