Estrategia I (BBA80003)
General information
Type: |
OB |
Curs: |
3 |
Period: |
S semester |
ECTS Credits: |
4 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Sec: A |
Alberto Gimeno Sandig |
Dirección General y Estrategia |
CAT |
| Group |
Teacher |
Department |
Language |
| Sec: B |
Angel Saz Carranza |
Dirección General y Estrategia |
ESP |
| Group |
Teacher |
Department |
Language |
| Sec: C |
Tamyko Ysa Figueras |
Dirección General y Estrategia |
CAT |
Prerequisites
Have successfully completed the previous BBA programme courses (see the "Prior knowledge" section).
Previous Knowledge
To undertake this course with some guarantee of success, students should have an idea of the functional areas of a company as well as its environment. They should therefore have studied the basic courses (not the advanced ones) on functional areas (Finance, Marketing, Human Resources, Operations, etc.), as well as courses on the business environment (Economics, Social Sciences, Law, etc).
COURSE CONTRIBUTION TO PROGRAM
- Develop a general outlook of what a company is
- Integrate for the first time both the different courses on the business environment with those on the functional areas
- Learn about strategic concepts with focus on the business level.
- Learn how to use internal and environment analysis tools
- Understand the range of competitive strategies
- Introduction to and immersion in the world of strategic planning
- Develop skills for strategic decision-making
- Improve teamwork skills
Course Learning Objectives
The objectives of the course are the following:
- To gain a global vision of the business/organization by integrating the knowledge learned in the previous years
- To understand and practice a planning process and strategic reflection
- To know the tools for analyzing the environment, the industry and the organization
- To introduce and assimilate the key strategic concepts and the different organizational strategies
- To develop the students' ability and skills to:
o Identify problems,
o Gather the necessary information,
o Make strategic recommendations based on the analyzed pertinent information,
o Understand the organization and their stakeholders.
o Improve team work skills
Competences
| 6. Strategic thought, systematic thought |
| 18. Teamwork and collaboration |
| 2. Application of knowledge to achieve results |
| 1. Knowledge acquisition, comprehension and structuring |
| 13. Adaptability, flexibility |
Assessment criteria
Class attendance is compulsory. Students need to commit to attend every session (except one if duly demonstrated that it is due to force majeure), as well as to duly respect the established schedule and complete the required assignments. In other words, they must clearly demonstrate an interest in learning.
30% of students' final marks for the course correspond to individual class contribution (attendance, participation including presentations and/or written assignments) and group class participation (case study reports, group work in class).
40% Corresponds to group work the final groups assignment that is prepared throughout the course in teams.
30% corresponds to the final exam.
Assessment details mark components:
Case Study Analysis: 1. Take perspectives into account; 2. know how to integrate them; 3. see the interrelationships / relationships between the different concepts; 4. be conscious of one's own views and their influence on their analyses; 5. know how to listen; 6. anticipate the possible evolution of events; and 7. be capable of making decisions.
Class contribution; and final assignment Report: 1. Understand the concepts addressed / use them appropriately; 2. establish relationships between the different concepts; 3. use the specific vocabulary; 4. be capable of structuring the course knowledge; and 5. employ clearly developed arguments.
Presentation of the final assignment:
1. Clearly explained aim
2. Schematic and structured presentation
3. Clear and relevant transitions
4. Easy to follow
5. Appropriate use of concepts
6. Sustained visual contact with the audience
7. Clear conclusions
Final course assignment and case study analysis:
1. Attendance and participation in meetings
2. Group leadership
3. Provide ideas
4. Undertake their part of the assignment
5. Produce high quality work
6. Overall contribution
Final exam
Be able to apply the concepts learned to specific realities/cases proposed. Be able to answer the exam in a synthetic way with appropriate content.
Bibliography
Readings will be assigned for every session. In addition to the readings, two books are recommended to follow the course:
GIMBERT, Xavier. Think Strategically. Palgrave Macmillan, 2011.
Corporate Strategy (8th edition). Johnson, Gerry, Scholes, Kevan, & Whittington, Richard. Pearson Education. 2008.
Additional bibliography:
GRANT, Robert M. Contemporary Strategy Analysis. Blackwell Publishers, 2013.
Timetable and sections
| Group |
Teacher |
Department |
| Sec: A |
Alberto Gimeno Sandig |
Dirección General y Estrategia |
Timetable Sec: A
From 2017/9/4 to 2017/10/11:
Monday and Wednesday from 11:00 to 14:00. (Except: 2017/9/11 and 2017/9/25)
From 2017/10/3 to 2017/10/10:
Each Tuesday from 11:00 to 14:00. (Except: 2017/10/3)
Each Tuesday from 8:00 to 11:00. (Except: 2017/10/10)
| Group |
Teacher |
Department |
| Sec: B |
Angel Saz Carranza |
Dirección General y Estrategia |
Timetable Sec: B
From 2017/9/4 to 2017/10/11:
Monday and Wednesday from 14:00 to 17:00. (Except: 2017/9/11 and 2017/9/25)
From 2017/10/3 to 2017/10/10:
Each Tuesday from 17:00 to 20:00. (Except: 2017/10/10)
Each Tuesday from 14:00 to 17:00. (Except: 2017/10/3)
| Group |
Teacher |
Department |
| Sec: C |
Tamyko Ysa Figueras |
Dirección General y Estrategia |
Timetable Sec: C
From 2017/9/4 to 2017/10/11:
Monday and Wednesday from 11:00 to 14:00. (Except: 2017/9/11 and 2017/9/25)
From 2017/10/3 to 2017/10/10:
Each Tuesday from 11:00 to 14:00.
