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Course Learning Objectives

CONTENT

Methodology

ASSESSMENT

Assessment criteria

Students will be evaluated on the following elements: Class participation (which includes the preparation of case discussions and submission of case memos), the delivery of an elevator pitch, and a written final examination.

CLASS PARTICIPATION
Class participation is a fundamental component of the learning experience in this class, as illustrated by its weight in the final grade. Students are expected to attend all classes fully prepared in order to meaningfully participate in class discussion. Students will have numerous opportunities for in-class participation: Several in-class activities (e.g. case-specific discussions, in-class group exercises, and presentations) are specifically designed to foster discussion and communication. Important aspects of class participation to consider are:
- Attendance: Attendance is mandatory and a full attendance record is expected. If a student is going to miss a session he/she should notify the instructor in advance in the case of justified absence (absence is only justified in cases of force majeure).
- Discussion: Participation in the class discussions is a key component for overall class participation assessment. Students are expected to engage in class discussion on a regular basis, but the amount of "air time? is not the only criterion for evaluation. Students will also be assessed on the quality of their contributions: the extent to which the contributions are accurate and insightful, the extent to which they reflect a solid preparation, and the extent to which they are helpful to other students and to the atmosphere in the classroom.
- Case memos: To facilitate preparation for case discussions, students will be asked to individually prepare a memo addressing the key case questions and to upload it to Moodle prior to the class session in which the case will be discussed. The memos should be no longer than 2 pages, single-spaced, in 12-point Times New Roman font. The memos per se will not be graded, but will be reviewed by the instructor and will be incorporated into the overall class participation assessment. The memos constitute an important component of class preparation. Feedback will be provided on an as-needed basis.
- Group exercises: To facilitate interaction and collaboration, students will participate in group exercises, both in and outside the classroom. Groups (of maximum 4 students) will be randomly assigned. Participation in group exercise activities will count toward the overall participation grade (group participation constitutes 25% of the overall participation grade). A peer evaluation will take place at the end of the course.
- Startup podcast: Students will be asked to listen to and reflect about an episode of the Startup podcast (Gimlet Media) per session. These will be discussed in class. Students are encouraged to use the Forum on the Moodle page, to upload comments, reflections and questions regarding the podcast.

THE ELEVATOR PITCH
In the next to last session, students will orally present a business idea (which can be real or hypothetical) in an "elevator pitch? format. This will constitute 10% of the final grade. Detailed instructions on how to craft and deliver the elevator pitch will be provided throughout the course.

THE EXAM
A written exam (representing 50% of the final grade) will be administered at the end of the course to test the conceptual and practical understanding of the course material. This test will cover all the assigned readings, cases, in-class discussions and presentations. The exam is closed books/closed notes and will cover all materials assigned up to the final class session. Students are responsible for all assigned materials whether or not they are discussed in class.

Bibliography

Timetable and sections