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Type: |
OP | Curs: |
5 | Period: |
S semester |
ECTS Credits: |
2 ECTS |
Group | Teacher | Department | Language |
---|---|---|---|
Ed: 1 | Tamyko Ysa Figueras | Dirección General y Estrategia | ENG |
Group | Teacher | Department | Language |
---|---|---|---|
Ed: 2 | Tamyko Ysa Figueras | Dirección General y Estrategia | ENG |
1. FOCUS 1: Understanding the Non Market Environment of the Firm and its Relationship to the Market EnvironmentCases: * Market and Non market Environments: AIG and the American Taxpayers. Non Market Actors: * Public Opinion and Social Movements: Wal-Mart: The Store Wars. * Activists and Non Governmental Organizations: Of Orangutans and Chainsaws: Cargill Inc. Confronts the Rainforest Action Network Advocacy. * The Media: Unintended Acceleration: Toyota's Recall Crisis. Readings: * Organizational Meeting: Bach, D., Allen, D. 2010. "What Every CEO Needs to Know About Nonmarket Strategy" Sloan Management Review 51 (3): 41-48. * Market and Non Market Environments: Baron, D. 1995. "Integrated Strategy: Market and Nonmarket Components" California Management Review 37 (2): 47-65. |
2. FOCUS 2: Learning How to Develop a General Non Market Strategy for a Firm and How to Evaluate the Efficacy of Different Non Market TacticsCases: Implementing Non market Strategies * Electoral Politics: Rethinking Political Activity at Target. * Legislative Lobbying: Lobbying for Love? Southwest Airlines and the Wright Amendment. * Industry-wide Coalitions: Politics of Tobacco Control: A History of the U.S. Tobacco Industry. Readings: * Non Market Issue Analysis: Bonardi, J.P., Hillman, A., Keim, G. 2005. "The Attractiveness of Political Markets: Implications for Firm Strategy" Academy of Management Review 30 (2): 397-413. * Non market Strategy Formulation: Hillman, A., Hitt, M.. 1999. "Corporate Political Strategy Formulation: A Model of Approach, Participation, and Strategy Decisions" Academy of Management Review 24 (4): 825-842. Implementing Non market Strategies * Electoral Politics: Oberholzer-Gee, F., Cantrill, L., Wu, P. 2007. "Note on Lobbying" Cambridge, Mass.: Harvard Business School Press. * Grassroots Advocacy: Walker, E. 2014. Grassroots For Hire. Cambridge, UK: Cambridge University Press. Chapter 7 (p. 227-256). * Kennedy, M. 2013. Social Media provides a megaphone for organizations intent on shaping the corporate environment. Strategy and Leadership, 41(5): 39-47. |
3. FOCUS 3: Examining the Role of Non Market Factors across Different Substantive Public Policy Areas of Concern to FirmsCases: * Regulation Overview: Uber: 21st Century Technology Confronts 20th Century Regulation. * Environmental Regulation: Keystone XL Pipeline. * Financial Regulation: The Volcker Rule: Financial Crisis, Bailouts, and the Need for Financial Regulation. Reading: * Prakash, A. 2002. Beyond Seattle: globalization, the nonmarket environment and corporate strategy. Review of International Political Economy, 9(3). |
4. FOCUS 4: Exploring How Non Market Factors Vary Cross-nationally and How They Are Shaped by International AgreementsCases: * Non market Issues in EU: International Lobbying and the Dow Chemical Company * Non market Issues in Latin America: Colbun and the Future of Chile's Power. * Non market Issues in China: Google in China. * Non market Issues in Africa: Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa. * International Trade Issues: Chiquita Brands International. Readings: * Maxwell, D., Mills, J., Shilshon, S. 2014. Making the consumer case for major infrastructures. Rethinking Infrastructure: Voices from the Global Infrastructures Initiative. McKinsey & Co * Ghemawat, P. 2001. Distance still matters. The Hard Reality of Global Expansion. Harvard Business Review. September: 137-147. |
5. FINAL PROJECT/ CASE |
Description | % |
---|---|
Case write ups | 30 |
Peer Evaluation | 10 |
Class participation | 20 |
Final project/ case | 40 |
Group | Teacher | Department |
---|---|---|
Ed: 1 | Tamyko Ysa Figueras | Dirección General y Estrategia |
Group | Teacher | Department |
---|---|---|
Ed: 2 | Tamyko Ysa Figueras | Dirección General y Estrategia |