|
Type: |
OP | Curs: |
1 | Period: |
S semester |
ECTS Credits: |
2 ECTS |
Group | Teacher | Department | Language |
---|---|---|---|
Eduard Bonet Guinó | Dirección General y Estrategia | ESP |
1. Introduction to persuasión and meanings in management |
2. Meanings and narratives.Kinds of narratives. Structure and meanings of storiesThe structure of The Iliad Study of The World Minute of Waterloo (Stefan Zweig) Narratives and the development of the personal identity |
3. Introduction to rhetoric as the art of persuasion by wordsKinds of public speeches and parts of rhetoricInvention: logos, pathos and ethos Disposition: parts of a public speech Arrangement: words and literary and poetical style |
4. Metaphors and Synecdoches: Expressions and creation of meaningsAnalogical reasoningCreations of meaning Poetical and common life metaphors Metaphors and values |
5. Shakespeare: Julius CaesarBrutus speechMarc Antony speech |
6. Examples on public speeches.Pericles in the Peloponnesian War. Abraham Lincoln at Gettisburg, Martin Luther King ¿I have a Dream¿ |
7. Meanogs and persuasión in management: Steve Jobs, familly business marketing and corporate identity |
Group | Teacher | Department |
---|---|---|
Eduard Bonet Guinó | Dirección General y Estrategia |