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Doing Business in Latin America (18BBA80843)

General information

Type:

OP

Curs:

2,3

Period:

S semester

ECTS Credits:

2 ECTS

Teaching Staff:

Group Teacher Department Language
Carmen Martínez Nebot Dirección General y Estrategia ENG

Prerequisites


Previous Knowledge

The course covers basic topics on Doing Business in an emerging region as Latin America, with a special emphasis on internationalisation. Therefore, students are expected to have a basic knowledge of the basic theories and tools of International Business as well as Competitive Strategy and Corporate Strategy.

The goal of the course is to understand the context in which the diferrLatin America, but to have a wide and general knowledge about the market and the context in which this region is developing. Therefore, students are expected to have a basic knowledge of the basic theories

Course Learning Objectives

The course objective is to improve your knowledge on Latin America, its political and economic context and how to prepare and undestand entry and growth strategies for companies in the region.

CONTENT

1. Sessions

Session 1: A framework and general overview of the region. International context. Foreign investment. Distinctive characteristics of the market.

Session 2: Impact investing in Latin America. Latin America and Europe. Country focus I.

Sessión 3: Natural resources as an asset. Latin America and China. Country focus II.

Session 4: Multinational Companies in Latin America. Why do companies focus on Latin America?. Latin America and USA. Country focus III.

Session 5: Distinctive characteristics of the market. What is different in Latin America?. Country focus IV.

Session 6: Futures challenges for Latin America.

Methodology

The course relies on various pedagogical methods for individual and group learning:

- Faculty Presentations: These presentations introduce course topics for discussion and present managerially relevant theoretical and analytical frameworks. The approach is interactive.

- Guest Speakers: In some sessions a senior executive will present his/her own experience. These presentations offer a unique opportunity to have a first-hand knowledge of the success factors and challenges related to doing business in Latin America

- Background Readings: These readings refer to some of the basic conceptual frameworks and tools of international strategy that are relevant for the session's topics.

- Team Assignment: Each student will be assigned to a team when the course starts and each team is expected to prepare one assignment, to be delivered at course's end. For the team assignments groups would select a company from a list proposed by the Professor including different business sectors and different company profiles, ranging from multinationals, to start ups and ONGs. The assignment consists in describing the market, the competitors, and the company; analyzing the company's international strategy using the concepts and learning used in the course; making a qualitative comment on its strategy, and proposing further ways to grow internationally. These assignments play a significant role in both yours' and, importantly, your colleagues' in-class learning experience.

Assessment criteria

- Class participation 30%
- Team assignment 35%
- Final exam 35%

Class participation (30 %)
Your active participation in class discussions is required. It is crucial that you prepare the assigned material for every class.
Your class participation will be evaluated based on the following criteria:
- Relevance: Are your comments clearly related to the discussion/case?
- Contribution: Does your comment move the class discussion forward?
- Rigor: Are your arguments supported by and grounded in facts, analytical reasoning and sound logic?

Team assignment (35%)
For the team assignments groups will select a company, a topic or a country during the sessions, including different business sectors and different company profiles, and they will analyze the reality beyond the facts, the strategies and the challenges concerning the topic chosen to the cohort.


Final exam (35%)
The final exam will be a take home individual analysis write-up on a dilemma presented at the end of the course. You are expected to draw in your analysis on the tools and concepts covered in the course.

Timetable and sections

Group Teacher Department
Carmen Martínez Nebot Dirección General y Estrategia

Timetable

From 2019/1/8 to 2019/1/17:
From Tuesday to Thursday from 8:00 to 11:00.