Course Learning Objectives
Digital technologies are transforming profoundly how businesses operate, giving rise to new business models, disrupting entire industries and inducing deep social changes.
Many of these changes have required small investments and are taking place at an accelerated pace. Consequently, understanding these technologies and the possibilities they offer is key to the success of most entrepreneurs, marketing professionals, and managers in general. At the heart of these technologies is the World Wide Web.
This course is addressed to students without technical knowledge of the WWW. The aim of the course is to introduce the students to the map of technologies that constitute and surround the WWW so that the participants acquire a clear understanding of those technologies and consequently can appreciate the possibilities they open in the business world.
To attain these objectives, the students, working in teams, will launch a real and working website. This entails designing, implementing, buying a domain name, renting a web hosting service, publishing the website and promoting and analysing the website traffic. To do this the students will work with the three types of cloud computing service: IaaS, Paas and SaaS, making use of the most common open source technologies and tools: HTML5, CSS3, MySQL, PHP, Microsoft Expression Web, phpMyAdmin and the digital marketing tools SEO and Google Analytics.
This course does not require any specialist knowledge but a basic understanding of computers.
Bibliography
Complementary reading:
Suehring, S.; Valade, J. (2013) PHP, MySQL, JavaScript & HTML5 All-in-One For Dummies, John Wiley & Sons, Inc.
Duckett, Jon (2011) HTML & CSS Design and build Websites, John Wiley & Sons, Inc.
Dyer, Russell (2008) MySQL in a Nutshell, 2nd Ed. O'Reilly Media
Dyer, Russell (2015) Learning MySQL and MariaDB, O'Reilly Media
Gilmore, W. Jason (2010) Beginning PHP and MySQL, 4th Edition. Apress Publisher
Delisle, Marc (2012) Mastering phpMyAdmin 3.4 for Effective MySQL Management. Packt Publishing
Rand-Hendriksen, Morten (2012) Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours, 2nd Ed., SAMS Publishing
Churcher, Clare (2012) Beginning Database Design, 2nd Edition. Apress Publisher
Google Search Engine Optimization Starter Guide. (2010) http://static.googleusercontent.com/media/www.google.com/es//webmasters/docs/search-engine-optimization-starter-guide.pdf
Enge, E.; Spencer, S.; Stricchiola, J.C.; Fishkin, R. (2015) The Art of SEO: Mastering Search Engine Optimization, 3rd Ed, O'Reilly Media.
Weber, J. (2015) Practical Google Analytics and Google Tag Manager for Developers, Apress