Doing Business: E.U. (18CG80004)

General information

Type:	OB	Curs:	1	Period:	S semester
ECTS Credits:	3 ECTS

Teaching Staff:

Group	Teacher	Department	Language
	Angel Saz Carranza	Dirección General y Estrategia	ENG
	David Murillo Bonvehí	Ciencias Sociales	ENG

This course covers the global nonmarket environment of the internationalized firm, with a special focus on Europe. First we cover the geopolitical dynamics as the overarching trends in a globalized economy. We then cover the European economy. The European Union, its politics and institutions are introduced prior to focusing on lobbying at the EU level.

This course is provides students with an introduction to nonmarket strategy at an international level, and with a special focus on the EU.

To be capable of:

Understanding global and geopolitical dynamics.
Understanding the functioning of the EU and its political economy.
Analysing the political and nonmarket environment.
Developing nonmarket and corporate poltiical stategies

1. Geopolitics & Global political economy

2. European economy

3. EU institutions

4. Nonmarket strategy

5. Lobby

6. Political Risk

Sessions will combine different methodologies. The basic structure of a session will include:
1. lecture
2. reading presentation by students
3. case discussion OR guest

Group	Teacher	Department
	Angel Saz Carranza	Dirección General y Estrategia
	David Murillo Bonvehí	Ciencias Sociales