International Business Strategy (CI75000)

General information

Type:	OP	Curs:	1	Period:	S semester
ECTS Credits:	3 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Sec: A	Dimo Ringov	Dirección General y Estrategia	ENG

Group	Teacher	Department	Language
Sec: B	Dimo Ringov	Dirección General y Estrategia	ENG

Exposure to business/competitive and corporate strategy

This course's overall learning objective is the development of skills in designing and implementing global/international strategy, with special emphasis on doing business in emerging markets. Specific learning goals include:
- Understanding the complexity of managing multinational enterprises
- Learning how established and emerging multinational companies develop and implement international business strategy
- Understanding key economic, cultural and institutional features that shape the business context of emerging markets and their implications for multinational companies

1. THE GLOBAL FIRM Session 1: "Location and Global Strategy: Home-country Effects and Host-country Choices" Session 2: "From International to Global: Managing the Transition" Session 3: "Structuring and Managing the Global Firm" Session 4: "Headquarter-Subsidiary Roles and Relations"

1.1. Why Go Abroad?

1.2. From International to Global: Managing the Transition

1.3. Location and Global Strategy: Country-specific Advantages and Location Choices

1.4. Headquarter-Subsidiary Roles and Relations

2. NEW GLOBAL SCENARIOS Session 5: Corporate Governance around the World. Non-Market Strategy Session 6: Business Groups and Conglomerates Session 7: Bottom of the Pyramid Strategies Session 8: Emerging Market MNCs: The New Global Challengers

2.1. Nonmarket Strategy Around the World

2.2. Business Groups and Conglomerates

2.3. Born Global Firms

2.4. Emerging Market MNCs: The New Global Challengers

The course offers an applied, problem-based approach to managerial challenges related to international business strategy, blending theory and practice and incorporating reading material, research, case studies, videos and examples from different companies in developed and emerging markets.

ASSESSMENT BREAKDOWN

Ghemawat, Pankaj (2007): Redefining Global Strategy. Boston: Harvard Business Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press
De Kluyver, Cornelius (2010). Fundamentals of Global Strategy: A Business Model Approach. Business Expert Press
Grant, Robert M. (2016): Contemporary Strategy Analysis. John Wiley & Sons Ltd.

Group	Teacher	Department
Sec: A	Dimo Ringov	Dirección General y Estrategia

Group	Teacher	Department
Sec: B	Dimo Ringov	Dirección General y Estrategia