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Corporate Strategy (CI85876)

General information

Type:

OP

Curs:

1

Period:

S semester

ECTS Credits:

3 ECTS

Teaching Staff:

Group Teacher Department Language
Yulia Ponomareva Dirección General y Estrategia ENG

Previous Knowledge

This is an advanced course where students are expected to have a basic knowledge of the central concepts in strategic management.

Course Learning Objectives

Corporate strategy is different from the other forms of strategy because it focuses primarily on large multi-business corporations. It deals with the questions of what businesses and markets should the company compete in and how. This course is designed to introduce you to the central challenge faced by top managers of multi-business corporations which is how to create value through a set of businesses.

The main learning objective of this course is to improve participants' skills in designing, assessing and implementing corporate strategy.


The specific learning goals are:


- To introduce participants to the fundamentals of corporate strategy exploring choices faced by managers of multi-business/multi-market organizations;

- To enhance students' understanding of the role of the corporate headquarters as well as processes leading to value creation at corporate level;

- To understand and be able to apply various frameworks and analytical tools to preserve and enhance value created through strategic decisions at corporate level;

- To develop a capability to critically assess, evaluate, and make recommendations on the corporate strategies across national and industry contexts.

CONTENT

1. Session 1

Introduction to corporate strategy

2. Session 2

Diversification strategies: Vertical Diversification and Horizontal integration

3. Session 3

Modes of corporate growth

4. Session 4

Diversification strategies: Geographic expansion

5. Session 5

Dominant coalition & behavioral view on corporate strategy

6. Session 6

Corporate change and transformation

7. Session 7

Creating Value through Corporate Governance: The Case of Shareholder Activism

8. Session 8

Course wrap-up: Risk management and corporate value creation

Methodology

The course follows an interactive learning approach blending together theoretical and applied knowledge. In nine session we will cover a variety of topics related to corporate strategy. The sessions involve different formats including in-class discussions, case analysis sessions, lectures, individual and team assignments and guest lectures.

Case Study Sessions. Case method has been recognized as a powerful teaching tool that makes learning exciting, inspiring and fun. Cases provide examples of real-life business challenges, which can be analyzed in a safe environment. The cases included in the course have been selected to represent the diversity of companies across countries and industries encountered by managers when making strategic decisions at the corporate level. During the case session you will be asked to "step into the shoes? of the protagonist, analyze the situation and propose a course of action supporting your suggestions by arguments grounded in case materials. Prior to the case discussion you will need to prepare and submit a short (up to 2 pages) individual write-up assignment answering preparatory questions, provided for the focal case. During the session I may cold-call participants to initiate the discussion of the case.

Interactive lectures Class discussions will be centered around readings assigned to the session. Assigned readings for the classes are drawn from textbooks, scientific articles and business press. The reading materials are strongly related to the topics discussed in the class. The textbook chapters will provide you with basic understanding of the key concepts, while the articles will outline the point of departure for the class discussions. Students will be expected to be familiar with the assigned readings prior to the class session.

Some of the sections might have invited guest speakers, that will share their experience related to the topic of the session. The guest presentations will be arranged in a Q&A format.

Communication. Reading materials will be available on the eLearning platform along with the updates and announcements. It is therefore important that you check regularly course webpage. Presentation slides will be posted on Moodle latest the day after the session.
Interaction among students and between students and professors enriches the learning outcomes. During the class session students, at their own initiative, are encouraged to participate actively in the class discussion through asking questions and sharing their experience.

Assessment criteria

GRADING
Class participation 20 %
Case write-ups 20%
Team presentation 20 %
Final exam 40%

Class participation (20 %)

The methodological approach applied in this course is based on active interaction and participation in class discussion. Thus your participation is a paramount for your learning experience. When evaluating your participation, we will be primarily looking at the quality rather than the quantity of your contributions with special emphasis on the relevance and rigor of your comments.

Case write-ups (20%)

Your contributions to the case discussion are expected to add value by illuminating creative and unusual perspectives on the case. You will be asked to submit 4 individual case write-ups (up to 2 pages) before 8:45 am on the day of the class sessions via e-Learning. Remember, we value quality and clarity of the arguments over quantity. Thus, arguments and ability to support them based on the case material will be the key in evaluating your case analysis. You are free to choose which 4 out of 5 cases you would like to submit the write-ups for.

Team project (20%)

The key purpose of the team assignment is to apply analytical frameworks and concepts discussed during the course to strategic decisions undertaken at the corporate level. Students will work in teams to conduct an in-depth analysis of a strategic choice faced by a corporate office.

Final exam (40%)

The course will conclude with an open-book take-home written examination. The final exam will include 2 questions related to a business case and 2 essay questions related to theoretical concepts discussed during the course. Students will have two weeks to submit their essays. The exam will focus on the ability of students to synthesize and apply concepts and theories learned in the course rather than restating the reading materials.

Attendance

An important part of your learning in this course will take place in the classroom. We expect you to attend all sessions and be on time. If you have to miss a class, please notify me in advance by email. Please bear in mind that according to ESADE's Internal Regulations, you are required to attend at least 80% of our sessions in order to be eligible to complete the course.



Bibliography

Campbell, A., Whitehead, J., Alexander, M., & Goold, M. (2014). Strategy for Corporate Level, Jossey-Bass: San Fracisco, CA.

Campbell, A., Goold, M. & Alexander, M. (1995), "Corporate Strategy: The Quest for Parenting Advantage", Harvard Business Review, Vol. 73, Issue 2, pp. 120-132.

Franko, L.G. (2004). The Death of Diversification? The Focusing of the World's Industrial Firms, 1980-2000, Business Horizons, 47(4): 41-50.

Osegowitsch, T. and Madhok, A. (2003). Vertical Integration Is Dead, or Is It?, Business Horizons, 46(2): 25-34.

Prahalad, C.K. and Hamel, G. (1990). The core competence of the corporation, Harvard Business Review, 68(3): 79-91.

Dyer, J.H., Kale, P., Singh, H. (2004). When to Ally and When to Acquire, Harvard Business Review, 82(7-8):108-15

Favaro, K., Meer, D., Sharma, S. (2012). Creating organic growth machine, Harvard Business Review, 1-10.

Hitt, M.A., King, D., Krishnan, H., Makri, M., Schijven, M., Shimizu, K. (2009). Mergers and Acquisitions: Overcoming Pitfalls, Building Synergy, and Creating Value, Executive Digest, 52: 523-529.

Vahlne, J-E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years, Journal of International Business Studies, 48: 1087-1102.

Tsai, H., Eisingerich, A.B. (2010). Internationalization Strategies of Emerging Markets Firms, California Management Review, 53(1): 114-135.

Svejenova, S., Marin, J.L., Olle, M.,& Planellas, M. (2007). New Ways of
Internationalization. Quaders OME. Barcelona: COPCA, Generalitat de Catalunya.

Finkelstein, S. Hambrick, D. and Canella, A. (2009). Strategic leadership: Do top executives matter? USA: Oxford University Press.

Kahneman, D., Lovallo, D.& Sibony, O. (2011). Before you make that big decision.... Harvard business review. 89. 50-60, 137.

Chakravorti, B. (2010). A note on corporate entrepreneurship: Challenge or Opportunity?
Harvard Business School Note 9-810-145.

Garvin, D.A, & Levesque, L.C. (2006). Meeting the challenge of corporate entrepreneurship, Harvard Business Review, 84(10): 102-12.

O'Reilly, C. A., and Tushman, M.L. (2004). The Ambidextrous Organization. Harvard Business Review, 82: 74-83.

Lazonick, W., & O'Sullivan, M. (2001). Maximizing Shareholder Value: A new Ideology for Corporate Governance, Economy and Society, 29(1): 13-35.

Mukunda, G. 2014. The price of Wall street power. Harvard Business Review, 92(6): 70-78.

Kaplan, R. (2009). Risk management and the strategy execution system, Harvard Business Publishing Newsletters, 3-8.

Taleb, N., Goldstein, D.G., & Spitznagel, M.W. (2009). The six mistakes executives make in risk management, Harvard Business Review, 87(10): 78-81.

Wiseman, M. (2014). Focusing capital on the long term, Harvard Business Review, 92(1/2), 44-51.

Timetable and sections

Group Teacher Department
Yulia Ponomareva Dirección General y Estrategia

Timetable

From 2019/4/25 to 2019/6/20:
Each Thursday from 8:45 to 11:45.