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Product management for Entrepreneurs and Innovators (CIE40007)

General information






S semester

ECTS Credits:


Teaching Staff:

Group Teacher Department Language
Davide Rovera Dirección General y Estrategia ENG



Previous Knowledge


Course Learning Objectives

The learning objectives are related to the following issues that are discussed in class: What is the role of product managers in established companies and start-ups? What are attributes of successful PMs, what do they do and with whom do they work together? What techniques help PMs to better understand customer needs and how can they validate demand for a product? How to combine customer needs and technological solutions in detailed product specifications? Which tools do PMs employ for the development of products (e.g. scrum as an agile development method)? What knowledge, responsibilities and skills do successful PMs require?



Description %
Class Participation 30
Final Individual Assignment 20
Group Work 50

Assessment criteria

Individual Assessment: 50%

The individual assessment, which includes class participation and a final individual assignment, will be based on active participation, case reading and discussion as well as on the ability of formulating a solid final reflection that brings together all the learning.

Group Assignments: 50%

A series of group assigments will measure teams' capability of applying the tools and methodology to real-life situations as well as providing an understanding of what the job of Product Manager is.


A guide to Service Blueprinting - N. Remis, the Adaptive Path Team; Capital One 2016
What it Takes to Become a Great Product Manager - J. Austin; HBR 2017
Other Material provided on Moodle

Timetable and sections

Group Teacher Department
Davide Rovera Dirección General y Estrategia


From 2019/2/4 to 2019/2/11:
Each Friday from 14:30 to 17:00.
From Monday to Friday from 9:00 to 13:00.
Each Thursday from 14:30 to 18:30.