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Marketing for Entrepreneurs and Innovators (CIE45826)

General information

Type:

 OP

Curs:

 1

Period:

 S semester

ECTS Credits:

 3 ECTS

Teaching Staff:

Group Teacher Department Language
Jan Brinckmann Dirección General y Estrategia ENG

Course Learning Objectives

At the end of the course students will have a more profound understanding of

1.Innovative marketing paradigms

2.Developing and refining product-market fit

3.Marketing research in an environment of innovation and dynamism

4.Gaining marketing advantages in spite of limited marketing resources

5.Instruments to successfully launch and promote new offerings

6.Instruments to create and leverage customer relationships

7.New and innovative marketing instruments


Because there is no universal solution applicable to all decisions entrepreneurs face, this course is designed to help participants develop a flexible, methodical and creative way of thinking about marketing in entrepreneurial firms.

Assessment criteria

Individual:
Participation in class (especially case preparation and participation in class case discussions, interaction with the guest-speakers and support for other projects during the workshops) 40%

Group:
Final presentation of the marketing project 20%
Final entrepreneurial marketing project hand-in 40%

Timetable and sections

Group Teacher Department
Jan Brinckmann Dirección General y Estrategia

Timetable

From 2019/2/28 to 2019/3/18:
Each Thursday from 8:30 to 12:00. (Except: 2019/3/14)
Each Friday from 9:00 to 13:00. (Except: 2019/3/15)
Each Monday from 9:00 to 12:00. (Except: 2019/3/4)
Each Friday from 14:30 to 17:30. (Except: 2019/3/15)

From 2019/3/15 to 2019/3/30:
From Friday to Saturday from 9:00 to 12:00. (Except: 2019/3/16, 2019/3/22, 2019/3/23 and 2019/3/29)