Gateway seminar: E-Commerce & Technology (CK25849)

General information

Type:	OP	Curs:	1	Period:	S semester
ECTS Credits:	1 ECTS

Teaching Staff:

Group	Teacher	Department	Language
	Joandó Reverter Guillot	Marketing	ENG

- Class: 12h (TBC)
- Homework: 12h

This Gateway Seminar for ESADE's Master in Marketing Management (also offered as a Skills Seminar to students of other ESADE programs), aims to provide students with a general overview of the e-commerce & tech sector.

Course Coordinator:
Joandó Reverter

Collaborator:
Barcelona Tech City

Companies participating and guest speakers to be named at the outset of the course.

- To learn directly from practitioners and specialists currently working in the sector on local/global level.
- To identify the main levers and stakeholders of the industry, and their interrelationship;
- To understand the size and scope of the e-commerce&technology industry;
- To identify the various career paths in the sector, and the value that management graduates can add;

1. Introduction to the GA Seminar Presentation of the seminar

2. An overview of the E-commerce and Tech Sector Business models, trends and career paths for business professionals

3. The Digital Business ecosystem in the South of Europe Barcelona Tech City

4. Company presentations Keynotes, discussions and exercises directly designed for companies or professionals from the field. (Final agenda to be confirmed during the intro session)

5. Closing session Class discussion about lessons learned and presentation of the individual exercise

TBC: There will be two days of class sessions, in which classroom participation will be valued, including but not limited to the completion of all readings assigned.

ASSESSMENT BREAKDOWN

Course readings will be posted on the Moodle platform during the seminar.

Group	Teacher	Department
	Joandó Reverter Guillot	Marketing