Final Business Project (EDA99130)

General information

Type:	TFP	Curs:	2	Period:	S semester
ECTS Credits:	6 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Ed: 1	Joan Riera Calvo	Dirección General y Estrategia	ESP

Group	Teacher	Department	Language
Ed: 2	Joan Riera Calvo	Dirección General y Estrategia	ESP

Bring to class your passion and inquisitiveness, as well as the wealth of own experiences and insights, stories you have heard, seen, or read about, that feature famous and unknown men and women who have changed the way we live and work!

The integrative nature of the course requires bringing together and connecting concepts and insights you have learnt in other courses, such as strategic management, marketing, operations, finance and human resources, among others.

A Business plan is an executive document that describes what you are planning to offer and how you will be able to reach your objectives. It includes the Strategy, the Business Model, the Marketing, the Sales, the Operations, the Human Resources and the Finance. The main content should be summarized in less than 50 pages, excluding attachments.

This is a unique opportunity to experience the entrepreneurial process in a laboratory; an essential test before you become a -real- entrepreneur. It is also interesting when you are evaluating opportunities, providing a global perspective for any business. Also in big corporations, any executive should be able to develop a business plan for a new department, business unit or a spinoff company.

Starting up a new business is an adventure that involves risk, no matter if you are an entrepreneur or an intrapreneur. By planning all the functional areas of your new company you are going to be able to reduce and manage that risk. Play the amazing role of the founder and take key decisions to design the future of your own business.

We will assign you a coach that will assist you while you are in the driver seat as a CEO of your own venture. In the "ENTREPRENEURSHIP" course we equipped you with the knowledge, skills, and experiences, now it is the moment to make your aspirations become reality developing the FINAL BUSINESS PROJECT.

IT'S MORE FUN TO BE A PIRATE THAN JOIN THE NAVY - Steve Jobs

This course will facilitate participants in:
1. Integrating knowledge, tools, and skills acquired in previous courses, such as ENTREPRENEURSHIP;
2. Using tools to detect opportunities and validate the key assumptions;
3. Identifying business ideas and developing business models for new venture creation;
4. Pitching and selling your new business effectively, both orally and in writing;
5. Living the entrepreneurial process.

1. Group Composition

2. Business Idea

3. Tutor Assignment

4. Partial Presentations

5. Final Presentations

The learning is based in our 'learn-by-doing' methodology and self-directed learning based on recommended readings.

We offer you diverse tools and methodologies you are welcome to use in order to further elaborate on your idea and work on your venture. These tools provided are, however, not exhaustive and you are welcome to complement the suggested 'toolbox' by any other tools, frameworks, concepts and methodologies you consider relevant.

We will assign you a personal coach to help you in this process. We have more than 30 mentors who are investors, entrepreneurs, and top executives.

ENTREPRENEURIAL RESOURCES


Entrepreneurship-Clip collections:

Stanford: http://www.gsb.stanford.edu/ces/videos/all.html
http://edcorner.stanford.edu/index.shtml
Cornell: http://e-clips.cornell.edu
Harvard: http://www.hbs.edu/entrepreneurs

Books:

General entrepreneurial literatura

Blank, S.: The four steps to epiphany
Geoffrey Moore: Crossing the Chasm
Geoffrey Moore: Inside the Tornado
Guy Kawasaki: The art of the start
Hisrich/Peters: Entrepreneurship
Seth Godin: The bootstrappers bible
Everett Rogers: Diffusion of innovation
Kuratko/Hodgetts: Entrepreneurship
Timmons: New venture creation
Karl Vesper: New venture mechanics

Entrepreneurial marketing books

Lodish et al.: Marketing that Works
James Stephenson: Small Business Marketing Guide
Jay Levinson: Guerrilla Marketing
Mark Hughes: Buzzmarketing

Magazines/Journals:

Inc Magazine (also: www.inc.com)
Entrepreneur Magazine (also: http://www.entrepreneur.com)
Fast Company (also: www.fastcompany.com)

Academic Entrepreneurship Journals:

Journal of Business Venturing
Entrepreneurship: Theory and Practice
Strategic Entrepreneurship Journal
Journal of Small Business Management
Small Business Economics

Websites:

http://www.mit50k.net/entrant/resources.php
http://www.eventuring.org
http://www.forbes.com > Entrepreneurs
http://www.businessweek.com > Small Biz
http://www.startupnation.com
http://www.entreworld.org
http://www.kauffman.org

Blogs:
http://sethgodin.typepad.com
http://blog.guykawasaki.com
http://www.ducttapemarketing.com/weblog.php
http://www.adrants.com
http://www.techcrunch.com
http://www.thealarmclock.com
http://www.siliconbeat.com
http://www.business-opportunities.biz
http://www.springwise.com


More resources will be posted on Moodle.

Group	Teacher	Department
Ed: 1	Joan Riera Calvo	Dirección General y Estrategia

Group	Teacher	Department
Ed: 2	Joan Riera Calvo	Dirección General y Estrategia