Business Simulation (M80400)

General information

Type:	OB	Curs:	1	Period:	S semester
ECTS Credits:	2 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Sec: 0	Jordi Brunat Campamany	Dirección General y Estrategia	ENG

Group	Teacher	Department	Language
Sec: 0	Jordi Brunat Campamany	Dirección General y Estrategia	ENG

Business Policy, Business Strategy and Corporate Strategy. Basic Marketing, Finance and Accounting.

Core foundations of finance (treasury management, accountancy, and financial analysis), marketing (positioning, value pricing, life-cycle management, market research), operations (production planning, cost analysis), organization and strategy, will be required to ensure a complete perspective of the firms highest managerial decisions.

The course will help participants combine an analytical business perspective with concepts and tools from the latest managerial theories and frameworks. The purpose is to develop the capability of maintaining strategy at sight, when deciding measures to achieve objectives.

Considering the overall purpose of the MBA program, participants will gain experience and director competencies, simultaneously validating the necessity and importance of solid management and effective implementation.

Furthermore, students will recognize their management abilities, and capabilities as administrator, director, entrepreneur, and leader; experiencing the varied competencies that require development for top management roles.

To gain experience and top management vision, while validating and assessing the necessity and importance of proven business management tools and the impact that effective implementation has on all this. To manage an organization in a rapidly moving and competitive environment.

The Strategic Business Simulation is an interactive experience integrating Business Administration's and Strategic Management's most relevant concepts, specially focusing in the areas of Corporate Management and Business Policy, through the use of one of the top Business School's (FT top 100) most widespread software.

During the Business Simulation, participants have the opportunity to manage from the highest level, a number of companies for a period of time simulating one and a half years. The most relevant functions of the company are included (from small and free-lance to multi-national companies); finance and administration, sales and marketing, production and operations, alliance, negotiation, organization, relations with Governments, etc.

Participants will tell the most analytical business vision from the latest Management theories, the best known administration models, and the most widely used management concepts, all this with a large company's outrageous day to day business. The goal for reproducing this is to amplify the need to keep strategy at sight guiding the company towards its objectives, within an environment and market that, in a similar manner as would certainly happen in reality, will not make things easy.

In this highly realistic exercise, each participant, playing his senior executive role, not only gains experience and director qualities, but also validate and assess the necessity and importance of proven business management and the impact that effective implementation has on all this.

As an additional value of the business simulation, each team member has the opportunity to recognize his management abilities, his capabilities as administrator, director, entrepreneur, and leader; all those fascia provide the profile the business world expects him to have and his working tools. Furthermore, participants will experience and sense the different competencies that need to be developed in order to fully deploy his professional qualities.

A dynamic experience, combining case study realism with real management activity, providing the required link between the different contents of the MBA program and the integrating view of strategic management.

1. Session. 1 Preliminary presentation, delivery of material and Simulation Presentation

2. Session. 2 Manual and Technical Notes Annex, History of the Company, Scenarios and Decision Making, group allocation.

3. Session. 3 First Decision

4. Session. 4 Second Decision

5. Session. 5 Third Decision

6. Session. 6 Corporate Portfolio Analysis (Presentation) and Applying Corporate Portfolio Analysis

7. Session. 7 Fourth Decision

8. Session. 8 Fifth Decision

9. Session. 9 Sixth Decision

10. Session.10 Corporate Audit

Companies are managed by working groups (minimum 4 participants) taking decisions that cover the most representative functions of businesses. A business and consultancy experienced team of professors will be responsible for introducing the most credible degree of realism to the complete process. Their role is both as administrators / guiding professors and as professional consultants, allowing each individual turn this learning experience into professional experience and personal development tool.

The environment and companies are designed from current and real models, and the represented countries are closely pictured along the complete business game. Other external agents that are also included in the simulation are; the Banks, the Shareholders, Consultancy Services, the Public Administration, etc.

Step by step results are obtained through economic statements, both internal and market-wise. These will allow constant assessment of both the absolute position of the company, and the relative place in which the company positions versus the rest of competitors, increasing realism within the business game and strengthening in-company ties.

All material, presentations and software is delivered in English (Spanish and Catalan may be available). Documents are made available electronically on the curse's web.

Some documents may be delivered as hard-copies, for pedagogical reasons, requiring some action in order to access them electronically.

ASSESSMENT BREAKDOWN

Traditional comprehensive strategy textbooks can be a good base or companion to follow the course. Three good examples;

Fundamentals of Strategy
Gary Johnson
Kevan Scholes
Richard Whittington

Business Strategy
David Campbell
David Edgar
George Stonehouse

Contemporary Strategy Analysis
Robert M. Grant

Group	Teacher	Department
Sec: 0	Jordi Brunat Campamany	Dirección General y Estrategia

Group	Teacher	Department
Sec: 0	Jordi Brunat Campamany	Dirección General y Estrategia