International Business Strategy (M86001)

General information

Type:	OB	Curs:	1	Period:	S semester
ECTS Credits:	4 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Sec: A	Dimo Ringov	Dirección General y Estrategia	ENG

Group	Teacher	Department	Language
Sec: B	Dimo Ringov	Dirección General y Estrategia	ENG

Group	Teacher	Department	Language
Sec: C	Dimo Ringov	Dirección General y Estrategia	ENG

Core courses Competitive Strategy (Business Strategy) and Corporate Strategy

This course's overall learning objective is the development of skills in designing and implementing strategy in global settings, with special emphasis on doing business in emerging markets. Specific learning goals include:
- Understanding the complexity of managing multinational enterprises
- Learning how established and emerging multinational companies develop and implement strategy in/for emerging markets
- Understanding key economic, cultural and institutional features that shape the business context of emerging markets and their implications for international companies

1. THE GLOBAL FIRM Session 1: "Location and International Strategy" Session 2: "From International to Global" Session 3: "Structuring and Managing the Global Firm" Session 4: "Headquarter-Subsidiary Relations and Roles"

1.1. Location and Global Strategy: Home-country Effects and Host-country Choices

1.2. From International to Global: Managing the Transition

1.3. Structuring and Managing the Global Firm

1.4. Headquarter-Subsidiary Roles and Relations

2. NEW GLOBAL SCENARIOS Session 5: Present and Future Role of Emerging Markets Session 6: Corporate Governance around the World Session 7: Business Groups in Emerging Markets Session 8: Bottom of the Pyramid Strategies Session 9: Emerging Market MNCs

2.1. The Shifting Wealth of Nations: Present and Future Role of Emerging Markets in the World Economy

2.2. Corporate Governance around the World. Non-Market Strategy

2.3. Business Groups and Conglomerate Structures in Emerging Markets

2.4. Emerging Market MNCs: The Global Challengers

2.5. Bottom of the Pyramid Strategies

The course offers an applied, problem-based approach to the above managerial challenges, blending theory and practice and incorporating reading material, research, case studies, videos and examples from different companies in developed and emerging markets.

ASSESSMENT BREAKDOWN

Boston Consulting Group (2011): 2011 BCG Global Challengers. Boston, MA: The Boston Consulting Group
Ghemawat, Pankaj (2007): Redefining Global Strategy. Boston: Harvard Business Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press
Ramamurti, R. & Singh, J.V. (2009): Emerging multinationals in emerging markets. Cambridge, UK: Cambridge University Press

Group	Teacher	Department
Sec: A	Dimo Ringov	Dirección General y Estrategia

Group	Teacher	Department
Sec: B	Dimo Ringov	Dirección General y Estrategia

Group	Teacher	Department
Sec: C	Dimo Ringov	Dirección General y Estrategia