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CEE: Organización Industrial: Análisis económico de un sector empresarial (19BBA60012)

General information

Type:

OP

Curs:

1,2,3,4

Period:

S semester

ECTS Credits:

2 ECTS

Teaching Staff:

Group Teacher Department Language
F. Xavier Mena López Economía, Finanzas y Contabilidad ESP

Prerequisites

The prerequisites for the Industrial Organisation: Economic Analysis of an Industry course include an introduction to economics class and, if possible, a complementary microeconomics or managerial economics/industrial organisation class.

This subject is bilingual (Spanish/English). Consequently, students need to have a basic reading and communicative level in both. Student presentations, comments and questions can be prepared in Spanish and/or English.

Previous Knowledge

The prior knowledge required for this course includes a basic understanding of the nature and behaviour of companies and markets in a multidimensional context (economic, financial, geopolitical, legal, social, cultural, technological, environmental, etc.).

In particular, students should have a basic notion of value chains or added-value maps (clients, suppliers, competitors, complements, etc.), the strategic nature of relations, industrial and geographic limits, entry barriers, inter-temporal dynamics, etc.

Workload distribution

Workload distribution for the Industrial Organisation: Economic Analysis of an Industry subject:

· Attend 6 in-class sessions (participants must sign the student list every session.

· Group preparation and in-class presentation (PPT) of a company or industry report and its context.

· Group preparation and delivery (Moodle) of the final company or industry report and its context.

· Active participation in the in-class sessions (comments, questions, etc.)

COURSE CONTRIBUTION TO PROGRAM

The Industrial Organisation: Economic Analysis of an Industry subject is fundamentally practical in focus. Students are required to prepare and present in class an economic report on a company or an industry and its context, specifically focusing on the direct links (from an economic perspective) to other areas of business knowledge (general management and strategy, marketing, finance, operations, etc.).

Course Learning Objectives

The Industrial Organisation: Economic Analysis of an Industry course has been designed to foment participants':
1. Economic understanding of firms and industries within the global economic context.
2. Skills to be able to search for information, process the latter and include it in a document representing an economic report on a given company or industry.
3. Skills to be able to make public presentations and respond to questions from faculty and other students.
4. Teamwork skills.

The aim of preparing and analysing an economic report on a country or industry and its context can include: prepare a company¿s annual report; design a company's multi-year strategic plan or a marketing plan; undertake market research; acquire a firm outright; negotiate a merger agreement; invest in a company¿s shares or portfolio; launch a new product or service within that industry or market; etc.

The economic report can also encompass the international market for a given raw material or a specific business policy (related to products, pricing, logistics and distribution, R&D, etc.).

CONTENT

1. CONTENT

The general structure of a company economic report includes:
1. A strategic analysis of the firm's added-value map
2. An analysis of its contextual factors
3. The sources of information used.

The strategic analysis of a company's added-value map and its contextual factors can use the following structure. However, students can also opt for other alternatives.

ADDED-VALUE MAP
Prepare a schematic outline or chart of a company's added-value map, detailing:
1. Participants (clients, suppliers, competitors and complements)
2. Strategic competitive and/or collaborative relations (strategic alliances, etc.)
3. Regulatory norms and organisations/bodies
4. Industrial and geographic limits of its key markets
5. History and its short, mid and long-term dynamics

Analyse:
1. The strategic relations between the different participants included in the added-value map, identifying their positions and negotiating power, their competitive nature, cooperation or collusion, etc.
2. Entry barriers to the market (natural, legal and strategic)
3. The added-value map dynamics, from its creation in the past to its foreseen development over the short, mid and long term.

CONTEXTUAL FACTORS
Identify the contextual factors, examining:
1. The geopolitical and legal context
2. The economic and financial context
3. The socio-cultural context
4. The technological and environmental context.

Students can represent the map of opportunities and risk using a Cartesian coordinate system in which:
1. The horizontal axis (x axis) measures the degree or level of opportunity/risk
2. The vertical axis (y axis) measures the probability of that opportunity/risk occurring.

Analyse the contextual factors identified, explaining and justifying their position in the coordinate system:
a) The selected variables that are close to the origin have little impact in terms of corporate risk and little probability of occurring.
b) Contrarily, those factors far removed from the point of origin represent great risk and a high probability of occurring.
c) Students can identify high/low-risk factors and with a high/low probability of occurring.

Relation between Activities and Contents

1
Search for information  
Preparing reports and presentations  
Teamwork  
Student presentations  
Class participation  

Methodology

The first sessions of the Industrial Organisation: Economic Analysis of an Industry subject will consist of faculty presentations on the structure of a company or industry economic report based on its value-added map, its interdependent strategic relations with the different participants, the contextual factors (opportunities and risks), the sources of economic-financial information, etc., all based on the strategic game theory.

Under the tutorship of the faculty, the different groups of students will prepare a practical analysis of a company or industry of their choosing. However, the groups' choices have to strike a balance between activity areas, company size, origin, location of corporate headquarters, etc., the aim being to enrich the learning achieved.

The last sessions will consist of in-class group presentations of their reports on companies and industries and posterior discussion (comments and questions) with faculty and the other students.

ASSESSMENT

ASSESSMENT BREAKDOWN

Description %
Search for information 20
Preparing reports and presentations 20
Teamwork 20
Student presentations 20
Class participation 20

Assessment criteria

Assessment details:

- Preparation and presentation in class of an economic report on a company or industry (PPT format): 40%
- Delivery of the final economic report on a company or industry (via Moodle) after the group presentations and upon finalising the in-class sessions: 40%
- Attendance (signing student lists each session) as well as general participation in class and in presentations given by the other groups: 20%

Bibliography

The Industrial Organisation: Economic Analysis of an Industry subject provides students with the knowledge, skills and competencies they need to be able to search for, interpret and analyse different sources of business data, including both primary and secondary sources (international organisations, public and private institutions, financial bodies, business and professional associations, specialised communications media, etc.).

Timetable and sections

Group Teacher Department
F. Xavier Mena López Economía, Finanzas y Contabilidad

Timetable