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Estrategia Corporativa (19BBA80004)

General information

Type:

OB

Curs:

3

Period:

S semester

ECTS Credits:

4 ECTS

Teaching Staff:

Group Teacher Department Language
Sec: A Marcel Planellas Arán Dirección General y Estrategia CAT
Sec: A Matteo Prato Dirección General y Estrategia CAT

Group Teacher Department Language
Sec: B Alfred Vernis Domènech Dirección General y Estrategia ESP

Group Teacher Department Language
Sec: C Ignasi Carreras Fisas Dirección General y Estrategia CAT

Prerequisites

Strategy I

Workload distribution

The course is delivered in 12 sessions of 3 hours each. Each week we will cover a specific through a combination of interactive lectures, guest executives and cases discussions. We will also prepare a final project for the class.

Course Learning Objectives

The course is focused mainly on the topics related to growth, in the realm of Corporate Strategy. The course extends and deepens on growth options such as international expansion, business diversification (horizontal or vertical), and on growth modes comparing mergers and acquisitions, strategic alliances and organic growth. Students in Strategy II examine further different contexts for strategizing such as listed firms, family-owned business, or the non-profit sector. The course will examine more in depth governance looking at international differences, how new technologies affect strategic management and the challenges of strategy execution.

The course has been designed to help students reach the following objectives:

Develop an integrative view on how to manage strategically
Understand better the implications of choosing and implementing different growth strategies
Understand better how to identify, analyze and manage key stakeholders in organizations
Understand the main issues behind strategy implementation and execution

Competences

1. Knowledge acquisition, comprehension and structuring
2. Application of knowledge to achieve results
18. Teamwork and collaboration
6. Strategic thought, systematic thought
13. Adaptability, flexibility

Relation between Activities and Competences

1 2 18 6 13
Group projects          
Student participation in all elements of the course          
Final Exam          

CONTENT

1. A Framework for Strategic Management focusing on corporate strategy

We will introduce a general framework what will help students organize al the tools and concepts they learn in this course and in previous classes. The model should be a good reference for future strategic thinking in their positions, independently of the nature of the organization.

2. International expansion and global management

We will examine the main decisions and challenges managers and their teams face when expanding internationally. We will then look at the organizational and managerial issues that international firms have to deal with such as configuration and coordination, or centralization and decentralization.

3. Diversification, acquisitions and alliances

We will look at the growth options that require firms and managers to move beyond their comfort zone such as horizontal or vertical diversification. We will also examine the issues and managerial challenges of the main modes for growth - acquisitions, alliances and intrapreneurial initiatives.

4. Expectations of Stakeholders in Different Contexts

We will look at tools and frameworks that help us identifying, analyzing and managing relevant stakeholders in organizations. We will also look at the fundamentals on governance and its link to strategic management.

5. Strategy Implementation

Technology and Execution. We will examine enablers for strategy implementation and execution, being the first one techonolgy and the second one leading change.

Relation between Activities and Contents

1 2 3 4 5
Group projects          
Student participation in all elements of the course          
Final Exam          

Methodology

From a methodological point of view this course aims to foster individual learning and group work, as well as enabling the effective integration of knowledge learnt in policy and strategy courses related to a range of functional areas. Therefore the following pedagogical methods are used:

- Interactive discussions
- Group preparation and discussion of case studies
- Presentations of readings
- Student debates
- Forums with participation from executives
- Group summaries of classes
- Case study competitions

ASSESSMENT

ASSESSMENT BREAKDOWN

Description %
Group projects 40
Student participation in all elements of the course 30
Final Exam 30

Assessment criteria

In order to pass the subject, students must:

- Score at least 5,0 out of 10 on the final overall mark for this course

Bibliography

Basic reading list:
The basic reading list for the subject will be provided electronically (via Moodle).

The following are the recommended (not mandatory) basic texts for this subject:

Johnson, G.; Scholes, R.; Whittington, R: Exploring Strategy.

Czinkota M.; Ronkainen I. et al. International Business.

Collis, D.; Montgomery, C. Corporate Strategy

Timetable and sections

Group Teacher Department
Sec: A Marcel Planellas Arán Dirección General y Estrategia
Sec: A Matteo Prato Dirección General y Estrategia

Timetable Sec: A

Group Teacher Department
Sec: B Alfred Vernis Domènech Dirección General y Estrategia

Timetable Sec: B

Group Teacher Department
Sec: C Ignasi Carreras Fisas Dirección General y Estrategia

Timetable Sec: C