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TDP: Doing Business Across Cultures (19BBA80837)

General information

Type:

OP

Curs:

3

Period:

S semester

ECTS Credits:

4 ECTS

Teaching Staff:

Group Teacher Department Language
Ed: 1 Daniela Noethen Dirección de Personas y Organización ENG

Group Teacher Department Language
Ed: 2 Daniela Noethen Dirección de Personas y Organización ENG

Prerequisites

none

Previous Knowledge

none

Workload distribution

30h in class
70h of independent study, teamwork, and exam preparation

COURSE CONTRIBUTION TO PROGRAM

Today's business world is global and cross-cultural competence is key to having a successful business career at a personal level as well as successful international relations at a business level. While the exchange program offers students an in-depths view of one specific culture, this course raises students' awareness with regard to the spectrum of cultural variation and cultural differences and helps them increase their cross-cultural competence, finding solutions to such cross-cultural challenges.

Course Learning Objectives

The objective of the course is to increase students' awareness of cultural differences in general and cultural issues in business in particular. In order to better understand these differences and behave accordingly, students will be offered a framework for understanding cultural concepts as well as opportunities to practice the application of these concepts to inter-cultural business dynamics.
By using a large number of cases, scenarios, videos and problem solving activities we apply value dimensions, specific local knowledge of cultures and the process of experiential learning to the reality of a multi-cultural business world. We will study values and the consequent variation in - verbal and non-verbal - communication conventions across cultures as well as their impact on inter-cultural understanding.
Thus, the course aims not only at increasing students' knowledge about cultural issues in business, but also their behavioral flexibility in dealing with and adapting to them.

CONTENT

1. The concept of culture; how we think about culture

2. Emics and etics; Different etic frameworks of culture

3. Communication and attitudes to time; proxemics, paralinguistics and non-verbal communication

4. Linguistic and politeness strategies

5. Cross-cultural conflict, reconciliation, and negotiated cross-cultural response strategies

6. Culture shock - growth and adaptation

7. Cross-cultural competence - its dimensions and training opportunities

Relation between Activities and Contents

1 2 3 4 5 6 7
Participation, reading, preparation and contribution during the course              
Teamwork - presentations and projects along the course              
Final exam              

Methodology

This is a highly interactive course with a mix of exposition of content, case analysis, simulations, short video cases, guest speakers, student presentations and projects, and group as well as class discussions. Students are expected to prepare for the sessions with readings, case analysis, and occasional short assignments. In-class active participation is vital, where students are asked to critically reflect the content and frameworks presented, relate to their own experience, and draw connections to the business world. In culturally heterogeneous teams, students will get first-hand experience of potential cross-cultural challenges and their solution, working on different projects, cases, and a presentation to be held in class.
At the end of the course, students will be asked to demonstrate their learning in a final exam, consisting of multiple choice questions, open questions, and potentially a case.
For those students aiming at an 8.0 or higher, there is the option of a learning journal to document your reflections of course learning along the semester.

You will receive more detailed guidelines during the course.

ASSESSMENT

ASSESSMENT BREAKDOWN

Description %
Participation, reading, preparation and contribution during the course 35
Teamwork - presentations and projects along the course 25
Final exam 40

Assessment criteria

35% Participation, reading, preparation, brief assignments and contribution during the course.
25% Teamwork - presentation and projects along the course
40% Final exam.

Assessment criteria
35% Individual contributions along the course
- Positive and appropriate class-participation during the seminar, 80% attendance is mandatory
- ?Vocabulary" test - before and after
- 10-20% Learning Journal / Report (optional, but necessary for a grade 8.0 or higher)
25% Teamwork - case report and presentation, other teamwork along the course
40% Final exam.
You must satisfy all 3 criteria (i.e., contribute individually and within your team as well as sit the exam). An indication of your progress is given after Session 5.

In-class participation
This course is highly interactive and lives (and dies) with students' active participation. To get the most out of the course, we need to discuss a multitude of opinions, perspectives, doubts, and questions, for which we need everyone's input. Therefore, you are expected to closely follow class discussion and offer (relevant) input often, but without being dominant (i.e., leave room for others as well, ask them for their point of view). Your comments should be clear and succinct (i.e., think through what you want to say, state it clearly and simply). Analyze argumentations and develop a critical view. For all of this, you obviously have to come to class prepared: Download all necessary materials before class, do your readings and prepare your cases. Apply and integrate ideas from the lecture and readings to discussions, activities, presentations etc.
The classroom is a safe space. Make sure you show respect and consideration for others and their possibly differing opinion. This includes: Not interrupting others, talking loudly during their input or behaving in a disruptive way; providing constructive and developmental feed-back; and helping others to make progress, i.e., helping them to learn.
Do not use laptops unless explicitly asked to do so (for specific tasks)! All slides will be posted on Moodle after class, including photos taken of the board.

In-class participation can take the form of:
- Answers to questions asked by the professor.
- Reactions to comments made by others. You may disagree or want to add something to a statement made in class.
- Feedback, for example after presentations.
- Questions or doubts that you have, regarding material presented by the professor, questions for guest speakers or peers making presentations etc.
- Quality posts on the "on a related note? forum.

Regarding class attendance:
- Class attendance is mandatory. Students must attend a minimum of 80% of sessions.
- If a student misses more than 20% of sessions, s/he must justify this in advance and in writing to the Professor:
- In case of a medical situation, a medical note/certificate must be provided.
- The following cases will not be considered as justifiable non-attendance of a class under any circumstances: Internships, Weddings, holidays etc. The 80% attendance policy is in place to cover these eventualities.
- Anyone missing more than 20% of sessions without justification will have repercussions in the final grade (beyond the obvious effect on participation).
- Anyone missing more than 20% of sessions with justification may be asked to hand in some extra work to make up for the work and participation not presented.

"Vocabulary test?
When we discuss different cases and scenarios, it is important that we speak "the same language? and use a common terminology regarding cultural differences. Therefore, it is paramount that you make yourself familiar with (i.e., study!) the frameworks and dimensions used to describe cultural differences that are presented in the first two sessions and the assigned readings. At the end of session 2, you will be given a take-home test about the different constructs which you will be asked to submit. In session 3, we will discuss and compare your answers. You will then be asked to submit the lessons you learned from this discussion, i.e., an explanation of the mistakes you made, which dimensions you might have confused, what concepts were clarified for you during the discussion. It is this second submission and the demonstrated learning that is evaluated, not the correctness of the original test answers. Therefore, it is important you really solve the test on your own and then draw on the help and discussion with your classmates in session 3.

Learning Journal
Since an essential learning objective of this course is for you to identify the influence of your own socialization and how your own culture impacts what you think and do, reflecting on these questions on a regular basis throughout the course will boost your learning experience. The Learning Journal allows you to do so.
The Learning Journal should have three parts: First, I would like you to take time each week before and after class to note down your reflections regarding the assigned material, and after class regarding the lecture, class activities and discussions. Try to make links to your own experiences and talk about what the course helped you learn and better understand rather than just reproduce class material. Second, analyze and reflect upon your teamwork and the issues you may have encountered during teamwork. Were there any cultural issues involved in how you interacted, distributed work etc.? How did you deal with them? Would you do things differently now? Third, at the end of the course, you should reflect on your learning as a whole. Discuss your big take-aways from the course, how your perspective may have changed and how this influences you in the future.
Learning Journals earning a positive assessment will be assigned a "Pass? (required to qualify for an ?8.0' or higher in the course), those of exceptional quality and insight will earn a "Pass+? designation (required to qualify for a ?9.0' or higher in the course), and those failing to earn a positive assessment will be designated "Fail? (resulting in a lower grade).
The Learning Journal is optional in that it is necessary to receive a grade of 8.0 or higher (i.e., worth 10%-20% of your grade), but it is not mandatory. Should you only strive for passing the course and are not interested in a deepened learning experience, you are free to decide not to complete this assignment.

Teamwork
Teams will be assembled by the instructor to guarantee maximum cultural heterogeneity possible given the enrolled students in the course. The teamwork itself, the problems and conflicts that might arise while you work on the different tasks and how you deal with them constitutes an important part of your cross-cultural experience during the course. Make sure you pay attention to what is happening in your team, the role cultural factors may play in this, and how you can deal with them.

- Main task: Preparing a case, writing an analysis, presenting it in class and leading its discussion (as interactively as possible).
- Small tasks: Short projects or cases in class.

Overall worth 25% of your grade, approx. 20% for the case, 5% for other group work.

Main task: Preparing and presenting a case (see additional document on Moodle for detailed explanation)
Cases have to be read by every student in the class to facilitate case discussions (i.e., not just by members of the teams assigned to the case). Cases are prepared in-depth by two teams (report, prep for presentation). On the day of the presentation, the lot decides which team presents in class and which team supports the analysis as experts. Both teams submit report and slides for grading before class.

Presenting team:
- You will have about 20min for the case presentation / discussion.
- You should briefly remind your peers of the case facts, although they will be asked to read the case in advance.
- The case discussion should be interactive, involving your peers, helping them to learn.
- You should prepare a debrief / solution for the case.
- Not everyone in the group has to present - you distribute the tasks.
- Not just the content, but also form and style of your presentation count, therefore, spend some time on the proper design of the presentation.

Supporting team:
- You are the expert audience!
- You offer additional case facts if necessary (only if you think something important is missing).
- While your peers who did not prepare the case in-depth are given priority, you support the discussion of the case questions.
- You may question, challenge and discuss the comments provided both by your peers to spike discussion and add new viewpoints, thoughts etc.
- You should provide some further questions about the case (beyond posted case questions) that can help reflect the case at a deeper level.

How to write the report:
- Maximum 5 pages (A4, 12 point font, single-space).
- Proper formatting (title, subtitles?), style, citations.
- reference concepts and frameworks discussed in class, use correct terminology
- Sometimes no right or wrong answers, but you have to argue your case (logic and stringency of arguments is evaluated).

Slides and report have to be submitted 1h before class starts!
- Submit through email, document titles: "Team X(Number), Session X, Edition X(1 or2), Case name, slides (or report)?

Evaluation:
- Rhetoric and presentation skills (rhetoric, structure, interaction) OR Supporting role (offering further information, contributions to discussion, feedback) (20%)
- Slides (layout, structure, content) (20%)
- Report (form, application of learning, case solution) 60%

Exam
The exam covers all contents of Session 1 - Session 9, excluding the guest lectures. Although detailed knowledge of the cases presented in class is not expected, students should be able to give examples for certain problems or cross-cultural business issues from cases discussed during the course.
The exam will take place during Session 10 and will have a duration of 1.5hrs. It consist of multiple choice questions (20% of the grade), short open questions (50%) and one or two short scenario or case analyses (30%). Examples of the different types of tasks will be given in class.

Bibliography

A few background book references:
Farrero, G: (2012) The Cultural Dimension of Business 7th ed., London, Pearson.
Hofstede, G: (2001): Culture's Consequences 2nd ed Thousand Oaks CA, Sage.
Spencer-Oatey H & Franklin P (2009) Intercultural Interaction: a multidisciplinary approach to intercultural communication, London, Palgrave Macmillan.
Primecz H, Romani L & Sackmann S (2012). Cross-cultural management in practice: culture and negotiated meanings. Edward Elgar Publishing.

Further materials are provided at the beginning of the seminar and through the web page during the seminar.

Timetable and sections

Group Teacher Department
Ed: 1 Daniela Noethen Dirección de Personas y Organización

Timetable Ed: 1

Group Teacher Department
Ed: 2 Daniela Noethen Dirección de Personas y Organización

Timetable Ed: 2