International Business Strategy (19CI75005)
General information
Type: |
OP |
Curs: |
1 |
Period: |
S semester |
ECTS Credits: |
2 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Sec: A |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
| Group |
Teacher |
Department |
Language |
| Sec: B |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
Prerequisites
Exposure to business/competitive and corporate strategy
Course Learning Objectives
This course's overall learning objective is the development of skills in designing and implementing global/international strategy. Specific learning goals include:
- Understanding the complexity and challenges of doing business abroad and mastering relevant strategy tools and concepts to understand, analyze, formulate, and implement international business strategy.
- Learning how established and emerging multinational companies develop and implement international business strategy
- Understanding key economic, cultural and institutional features that shape the market and nonmarket business context and their implications for companies doing business internationally.
CONTENT
1. Location and International Business Strategy: Location Advantages and Constraints |
2. Managing the (De)Globalization of Companies and Industries |
3. Subsidiary Strategic Roles in the MNE |
4. Leveraging Institutional Voids and Nonmarket Strategy Around the World |
5. Strategies to Create New Market Spaces |
Methodology
The course offers an applied, problem-based approach to managerial challenges related to international business strategy, blending theory and practice and incorporating reading material, research, case studies, guest speeches, videos, role simulations, and examples from different companies in mature and emerging markets.
ASSESSMENT
ASSESSMENT BREAKDOWN
| Description |
% |
| Class participation |
20 |
| Team presentation |
30 |
| Final exam |
50 |
Assessment criteria
Class participation, team presentation assignment, final exam
Bibliography
Ghemawat, Pankaj (2018): New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Press
Grant, Robert M. (2019): Contemporary Strategy Analysis. John Wiley & Sons Ltd.
De Kluyver, Cornelius (2010). Fundamentals of Global Strategy: A Business Model Approach. Business Expert Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press
Timetable and sections
| Group |
Teacher |
Department |
| Sec: A |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Sec: A
| Group |
Teacher |
Department |
| Sec: B |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Sec: B
