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International Business Strategy (19CI75005)

General information






S semester

ECTS Credits:


Teaching Staff:

Group Teacher Department Language
Sec: A Dimo Ringov Dirección General y Estrategia ENG

Group Teacher Department Language
Sec: B Dimo Ringov Dirección General y Estrategia ENG


Exposure to business/competitive and corporate strategy

Course Learning Objectives

This course's overall learning objective is the development of skills in designing and implementing global/international strategy. Specific learning goals include:
- Understanding the complexity and challenges of doing business abroad and mastering relevant strategy tools and concepts to understand, analyze, formulate, and implement international business strategy.
- Learning how established and emerging multinational companies develop and implement international business strategy
- Understanding key economic, cultural and institutional features that shape the market and nonmarket business context and their implications for companies doing business internationally.


1. Location and International Business Strategy: Location Advantages and Constraints

2. Managing the (De)Globalization of Companies and Industries

3. Subsidiary Strategic Roles in the MNE

4. Leveraging Institutional Voids and Nonmarket Strategy Around the World

5. Strategies to Create New Market Spaces


The course offers an applied, problem-based approach to managerial challenges related to international business strategy, blending theory and practice and incorporating reading material, research, case studies, guest speeches, videos, role simulations, and examples from different companies in mature and emerging markets.



Description %
Class participation 20
Team presentation 30
Final exam 50

Assessment criteria

Class participation, team presentation assignment, final exam


Ghemawat, Pankaj (2018): New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Press
Grant, Robert M. (2019): Contemporary Strategy Analysis. John Wiley & Sons Ltd.
De Kluyver, Cornelius (2010). Fundamentals of Global Strategy: A Business Model Approach. Business Expert Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press

Timetable and sections

Group Teacher Department
Sec: A Dimo Ringov Dirección General y Estrategia

Timetable Sec: A

Group Teacher Department
Sec: B Dimo Ringov Dirección General y Estrategia

Timetable Sec: B