|
|
Type: |
OB | Curs: |
1 | Period: |
S semester |
ECTS Credits: |
3 ECTS |
Group | Teacher | Department | Language |
---|---|---|---|
Joan M. Batista Foguet | Dirección de Personas y Organización | ENG |
11. Skillful in the use of quantitative methods |
7. Ability to synthesise and generalise information |
15. Ability to organise and plan |
21. Interpersonal skills |
17. Learn to participate in academic activities |
6. Ability to reason analytically and reflectively |
29. Focused on quality |
27. Ability to work independently |
11 | 7 | 15 | 21 | 17 | 6 | 29 | 27 | |
Handout practical exercises and the class summaries proposed during the sessions; class participation, tutorials, participation and peer evaluation | ||||||||
Presentation of a final dissertation | ||||||||
Two Unexpected Quiz |
1. Dependence Analysis of the relationships between continuous variables (Sessions 1st,2nd,3rd &¿ 4th)1. Concepts already reviewed (Confidence Intervals, Hypothesis testing, significance test. Session¿1st) 2. Sampling Covariance and Correlation coefficient 3. Rank correlation coefficient 4. Nominal & Continuous variables 5. Simple Linear Regression. A descriptive approach 6. Least squares adjustment criterion 7. Analysis of variation and goodness of fit 8. The Simple Linear Model. 9. Process of statistical modelling. Specification. Estimation. Testing. Prediction 10. Assumptions check. Residual analysis and influent data 11. Introduction to Multiple Regression. 12. Specification errors. Multicollinearity. ¿Building Regression Models. Usual algorithms¿. Dichotomous independent variables. Interaction (Moderate) effects. |
2. Introduction to Multivariate Analysis (Session 4th)1. Interdependency techniques. Classification, objectives and types of data. Examples.2. Basics of measurement in marketing research. Real and measured phenomena. Dimensionality. Relevant information. 3. Representing data in Rp and RN. |
3. Principal Components Analysis & Factor Analysis model (Sessions 5th& 6th)1. Introduction to principal components analysis2. Different definitions. Introductory concepts 3. A geometrical approach 4. Determining principal components: criteria and process 5. Correlation matrix analysis. Loadings 6. Analysing and interpreting results. Rotation 7. Factor Analysis Model 8. Introduction to the confirmatory approach |
4. Simple Correspondence Analysis and HOMALS (Session 7th).1. Introduction. Traditional analysis of qualitative data. Chi-square test. Weaknesses2. Objective. Type of data. Notations. Practical applications of simple correspondence analysis (SCA). 3. Geometric approach to the study of relationships in a contingency table. Profiles and interdependence relationship. Centroid 4. Benzecri distance definition. Property of distributional equivalence 5. Adjustment criterion to obtain the factor structure. Concept of inertia 6. Factor interpretation. Absolute and relative contributions. The use of supplementary individuals 7. Introduction to Multiple Analysis of Correspondences and other related techniques. |
5. Classification techniques. Cluster Analysis (Session 7th)1. Objective2. Prior decisions on the data matrix 3. Selecting similarity/dissimilarity measurements 4. Aggregation: criteria and process 5. Interpreting and analyzing results 6. Validating results: a feedback process |
1 | 2 | 3 | 4 | 5 | |
Handout practical exercises and the class summaries proposed during the sessions; class participation, tutorials, participation and peer evaluation | |||||
Presentation of a final dissertation | |||||
Two Unexpected Quiz |
Description | % |
---|---|
Handout practical exercises and the class summaries proposed during the sessions; class participation, tutorials, participation and peer evaluation | 30 |
Presentation of a final dissertation | 40 |
Two Unexpected Quiz | 30 |
Group | Teacher | Department |
---|---|---|
Joan M. Batista Foguet | Dirección de Personas y Organización |