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General Management & Strategy (19M22009)

General information

Type:

 OB

Curs:

 1

Period:

 S semester

ECTS Credits:

 4 ECTS

Teaching Staff:

Group Teacher Department Language
Sec: A Jan Hohberger Dirección General y Estrategia ENG

Group Teacher Department Language
Sec: B Jan Hohberger Dirección General y Estrategia ENG

Group Teacher Department Language
Sec: C Jan Hohberger Dirección General y Estrategia ENG

Course Learning Objectives

This course focuses on how General Managers and CEOs design and implement strategies to sustain and enhance business performance, examining issues central to the long- and short-term competitive position of the firms they lead.

As a field, Strategic Management attempts to explain why and how some firms outperform others in the market place, developing competitive advantage and sustaining it over time.

The course provides a set of frameworks and analytical tools that enable you to understand and plan effective strategies for companies competing in a range of industries.

CONTENT

1. Introduction to Strategy and General Management

2. Strategy Process / Industry Context and Industry Analysis

3. Competitive Positioning

4. Strategic Analysis of the Firm

5. Firm Capabilities and Competitive Strategy

6. The Nature and Sources of Competitive Advantage

7. Competitive Dynamics

8. Competing Through Business Models

9. Managing Global Expansion

10. Wrap up and Conclusions

Methodology

ASSESSMENT

ASSESSMENT BREAKDOWN

Description %
Class participation 30
Strategy Challenges & Special Deliverables 40
Final exam 30

Assessment criteria

Attendance

A major part of your learning in this course will take place in the classroom. We expect you to attend all sessions (and be on time!). If you have to miss a class, please notify the course¿s teaching assistant in advance by email. Also, you are expected to submit a 2-page write-up responding to the study questions for the case discussed in the class you miss.

Please bear in mind that according to ESADE¿s MBA regime, you have to attend at least 80% of the sessions in order to qualify for the final exam.

Honor Code

Please, remember that you are governed by the ESADE MBA Honor Code!

Any form of plagiarism in your assignments is consider a major fault and automatically leads to course failure. Plagiarism can be defined as ¿copying another person¿s ideas or text, and presenting them as being your own work¿. In particular, be careful with the ¿copy ¿ paste¿ function and any materials that can be found on the Internet. You have to properly reference the works you use in justifying the points you make in the assignments. Further, if you happen to literally reproduce a text from someone else, you have to put quotation marks around it and reference both source and page.

Bibliography

The cases for this class will be available in a package that you will receive in your mailboxes. All materials (readings, cases and videos) will be available in electronic format at ESADE¿s e-learning platform. Other suggested readings will be available through the course webpage or by accessing ESADE¿s digital library.

To get an overview of the Strategy Field, we recommend the following textbook that you will be able to find in the library:

Robert M. Grant. 2010. ¿Contemporary Strategy Analysis: Concepts, Techniques, Applications¿. Wiley-Blackwell.

Timetable and sections

Group Teacher Department
Sec: A Jan Hohberger Dirección General y Estrategia

Timetable Sec: A

Group Teacher Department
Sec: B Jan Hohberger Dirección General y Estrategia

Timetable Sec: B

Group Teacher Department
Sec: C Jan Hohberger Dirección General y Estrategia

Timetable Sec: C