Course Learning Objectives
The complexity and uncertainty of the world of business requires the ability to combine analytical approaches with creative ones. The challenges are more often unstable, unpredictable, and complex. To be competitive in this environment, we need to be able to combine analytical and creative approaches.
Creativity is an essential building block for innovation. The main objective of this course is to help you develop creative thinking skills, as well as your ability to move from conceptual thinking to taking action. To do this, we will follow the Design Thinking approach and related methodology to tackle an innovation challenge.
1. Inspire you to develop your creative skills alongside analytical ones.
2. Provide an understand the links between creativity and innovation.
3. Develop practical creativity-related skills and provide an understanding of a process and methodology that supports creative problem solving.
Bibliography
Design Thinking by Tim Brown, 2008
Design Thinking Comes of Age by Jon Kolko 2015
Creativity is not Enough by Theodore Levitt, 2002 version (published originally 1963)
