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International Business Strategy (19M86001)

General information

Type:

OB

Curs:

1

Period:

S semester

ECTS Credits:

4 ECTS

Teaching Staff:

Group Teacher Department Language
Sec: A Dimo Ringov Dirección General y Estrategia ENG

Group Teacher Department Language
Sec: B Dimo Ringov Dirección General y Estrategia ENG

Group Teacher Department Language
Sec: C Dimo Ringov Dirección General y Estrategia ENG

Prerequisites

Introductory core course in Strategy and General Management

Course Learning Objectives

This course's overall learning objective is the development of skills in analyzing, formulating and implementing strategy in international business settings. Specific learning goals include:
- Understanding the complexity and challenges of doing business abroad and the strategy tools and concepts for analyzing and addressing them.
- Learning how established and emerging multinational companies develop and implement strategy
- Understanding the key economic, administrative, cultural, location and institutional features that shape the market and nonmarket business environment in both mature and emerging markets and their implications for international business strategy

CONTENT

1. Why Go Abroad? Where to Go?

2. How to Go?

3. How to Organize?

4. Leveraging Insitutional Voids and Nonmarket Strategy

5. Strategies to Create New Market Spaces

Methodology

The course offers an applied, problem-based approach to the above managerial challenges, blending theory and practice and incorporating reading material, research, case studies, videos and examples from different companies in developed and emerging markets.

ASSESSMENT

ASSESSMENT BREAKDOWN

Description %
Class participation 20
Team case analysis 20
Team presentation 20
Final exam 40

Assessment criteria

Class participation, individual quizzes on cases and readings, team assignments and final exam.

Bibliography

Ghemawat, Pankaj (2018): New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Press
Grant, Robert (2019): Contemporary Strategy Analysis. Wiley and Sons
De Kluyver (2010): Fundamentals of Global Strategy: A Business Model Approach. Cambridge, UK: Cambridge University Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press

Timetable and sections

Group Teacher Department
Sec: A Dimo Ringov Dirección General y Estrategia

Timetable Sec: A

Group Teacher Department
Sec: B Dimo Ringov Dirección General y Estrategia

Timetable Sec: B

Group Teacher Department
Sec: C Dimo Ringov Dirección General y Estrategia

Timetable Sec: C