International Business Strategy (19M86001)
General information
Type: |
OB |
Curs: |
1 |
Period: |
S semester |
ECTS Credits: |
4 ECTS |
Teaching Staff:
Group |
Teacher |
Department |
Language |
Sec: A |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
Group |
Teacher |
Department |
Language |
Sec: B |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
Group |
Teacher |
Department |
Language |
Sec: C |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
Prerequisites
Introductory core course in Strategy and General Management
Course Learning Objectives
This course's overall learning objective is the development of skills in analyzing, formulating and implementing strategy in international business settings. Specific learning goals include:
- Understanding the complexity and challenges of doing business abroad and the strategy tools and concepts for analyzing and addressing them.
- Learning how established and emerging multinational companies develop and implement strategy
- Understanding the key economic, administrative, cultural, location and institutional features that shape the market and nonmarket business environment in both mature and emerging markets and their implications for international business strategy
CONTENT
1. Why Go Abroad? Where to Go? |
2. How to Go? |
3. How to Organize? |
4. Leveraging Insitutional Voids and Nonmarket Strategy |
5. Strategies to Create New Market Spaces |
Methodology
The course offers an applied, problem-based approach to the above managerial challenges, blending theory and practice and incorporating reading material, research, case studies, videos and examples from different companies in developed and emerging markets.
ASSESSMENT
ASSESSMENT BREAKDOWN
Description |
% |
Class participation |
20 |
Team case analysis |
20 |
Team presentation |
20 |
Final exam |
40 |
Assessment criteria
Class participation, individual quizzes on cases and readings, team assignments and final exam.
Bibliography
Ghemawat, Pankaj (2018): New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Press
Grant, Robert (2019): Contemporary Strategy Analysis. Wiley and Sons
De Kluyver (2010): Fundamentals of Global Strategy: A Business Model Approach. Cambridge, UK: Cambridge University Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press
Timetable and sections
Group |
Teacher |
Department |
Sec: A |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Sec: A
Group |
Teacher |
Department |
Sec: B |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Sec: B
Group |
Teacher |
Department |
Sec: C |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Sec: C