esade

Digital Technologies Impact on Organisations (2235.YR.014468.1)

Datos generales

Tipo:

OPT

Curso:

3,4,5

Periodo:

S semestre

Créditos ECTS:

5 ECTS

Profesorado:

Grupo Profesor Departamento Idioma
Year 3 Giulio Toscani Operaciones, Innovación y Data Sciences ENG

Grupo Profesor Departamento Idioma
Year 4 Giulio Toscani Operaciones, Innovación y Data Sciences ENG

Grupo Profesor Departamento Idioma
Year 5 Giulio Toscani Operaciones, Innovación y Data Sciences ENG

Prerrequisitos

The legal sector it is now facing some important changes that can transform the efficiency of its processes if not its way of functioning.
Now some specific legal processes like due diligence (Speed up review), predicting outcome (What will a court decide?), razor-cut analytics (How does a court decide) or practice management (do more in less time) can use complex real-world technologies, based on big data collection, crunched by artificial intelligence (AI) modelling through rigorous mathematical tools. Despite this transformation, no technical coding skills are needed to impulse this transformation, but a mix of business and philosphical tools that will be taught in this course.


Conocimientos previos

This topic should therefore be of interest to students concerned with issues of building business by using the latest AI technology, and augmenting them with their own analytical, but also people, skills. To make all these process real and to test your abilities in implementing all these concepts in the real world, we will integrate into an intelligence cycle, amplified by a disruptive Innovation methodology, based on Design Thinking.

Distribución de la carga de trabajo

- Digital Density Digital Ubiquity: How Connections, Sensors, and Data are Revolutionizing Business, HBR,
Introduction to the course.
We will discuss the changing role of digital in business and introduce the concept of digital density.
Then we will devote time to the impact of digital density into society.
This will help you understand the impact of digitalization beyond the megatrends in the form of big data, the internet of things, AI, etc.

- Artificial Intelligence
"Managing AI Decision-Making Tools? HBR Nov 2021 What is Big data?
Why now Big Data?
The impact of Big Data to the Business.
Introduction to Artificial Intelligence.
Consumer cases of Artificial Intelligence.
Case: 1
The last session is about the future of work in a digital world
- Human & Artificial Intelligence Giulio Toscani. "Leading successful AI projects in three words: group, relevant and empathetic? ESADE DoBetter, Feb 2022. You and the Artificial Intelligence.
Business cases of Artificial intelligence
The future of Artificial Intelligence
The impact of Artificial Intelligence in society
How the world and business are changing?
Collective Intelligence, how to optimise humans and machines. The concept of ecosystems.
- Case: 2
- Human/technology protocol/action matrix for cooperation "Collaborative Intelligence: Humans and AI Are Joining Forces? HBR 2018 What is Blockchain?
Why now Blockchain?
The impact of Blockchain
Case: 3
- The steps of human+machine cooperation "Only Humans Need Apply: Analysts in the Machine Age? HBR May 2016 Step up
Step in
Step aside
Step forward
Step narrowly
- Digital Strategy Introduction Accenture Trends 2021 Report https://www.accenture.com/en-us/insights/interactive/fjord-trends
Introduction to Digital Strategy.
Why now Digital Strategy?
The difference between a digital. strategy and a traditional Strategy.
The impact of Digital strategy to the Business and Organisations.
Consumer cases of Digital Strategy.
Business cases of Digital Strategy.
- Business models and ecosystems
"Pipelines, Platforms, and the New Rules of Strategy?. Harvard Business Review, R1604C-PDF-EN
"6 steps toward the right digital business model?. MIT SLOAN 2018
Overview of the process of Digital strategy.
Why does the customer engage in the interaction?
How does the customer go about ordering and paying for the desired option?
Know the problem and the user "Know Your Customers Jobs-To-Be-Done,? Harvard Business Review, R1609D.
Understanding technology's problem for business.
The art of asking questions to understand problems.
Looking ahead and being a forecaster
Know thyself and learning agility.
The 4 skills of the Digital Leader "People in the clouds. How HR is changing.Vitchak E.L. Harvard Business Review, July 2021
"Leading an Exhausted Workforce?, Harvard Business Review March 2022 What is a Digital Leader?
Leading the digital technology
What are the needed skills?
The need for innovation
Why So Many High-Profile Digital Transformations Fail, HBR, H047J1-PDF-ENG
Who does need Digital Technology?
Why Innovating in Digital technologies?
What are the challenges in Innovation?
The importance of the business model
- Design Thinking for Digital Technology A Tale of Storytelling: Its Allure and its Traps by: Hilary Austen
How Storytelling Builds Next-Generation Leaders by: Douglas A. Ready
Disruptive Innovation: a journey between the real and the abstract
Introduction to the 4 tools of Disruptive Innovation.
Examples and exercises on Big Data/ AI company/sector specific cases.
- Disruptive Innovation workshop What's the Right Customer Experience for Your Brand? by: Luke Williams; Alexander Buoye; Timothy L. Keiningham; Lerzan Aksoy
The Most Common Reasons Customer Experience Programs Fail y: Ryan Smith; Luke Williams
Disruptive Innovation for Big Data and AI Final Challenge

Contribución de la asignatura al programa

In this course, you will learn how the human can take advantage from its human unique skills while working with the machines deployed in digital technologies. We will explore the history and the future legal and business opportunities generated from these technologies, implementing new tools, understanding how the world and the business is changing, and how to be the first movers. We will make references to machine learning, natural language processing, chatbots and robots, but the main goal of the course is to equip you with the tools to tackle new opportunities offered by Big Data/AI. And these tools are based on creativity, critical thinking, empathy, digital strategy and business content and intuition; in other words, very human skills that, combined with digital technologies, define what we call Collective Intelligence or, just, Intelligence.

Objetivos de aprendizaje de la asignatura

Successful completion of this unit should result in participants who have developed the ability to:
- Use digital tools to assist your skills, mainly within the legal domain.
- Synthesis of complex information on challenging global legal and business issues.
- Strengthen your human and unique critical thinking to use AI/Big Data to read the global legal and business environment and identify opportunities and threats.
- Build the full intelligence circle by articulating: AI machine data collection, analysis and production, human intuition and creativity, synthesis, production and delivery. The goal is to respond to the challenges of your business competitors.


Skills you will develop along this course:
- Technological fluency
- Analytical and critical thinking
- Reflection on skill development for leadership
- Persuasion & Influencing
- Disruptive Innovation
- Cross-cultural competences and diversity proficiency

The objectives of the unit are to enable students to:
1. A course targeting aspiring leaders in Business and Law courses with low experience in Digital Technologies
2. Objective: How Digital Technologies will give an edge over competitors. What are your data and what technologies will better connect to your customers and to learn what they expect from you.
3. Learning: Make strategic, confident decisions based on solid data and advanced analytics, gain valuable business insights that help you pinpoint weaknesses and discover new opportunities, earn higher profits by better understanding the business, its processes and the customers
4. Understand what AI/ Big Data are, and how they are disrupting the business and society.
5. Make strategic, confident decisions based on solid data and advanced technology.
6. Learn a valuable business methodology that help you pinpoint weaknesses and discover new opportunities.

The topics are based on digital technologies, specifically on Big Data and Artificial Intelligence, updated for each session and based on students participation.
There will a number of topics that students will read in advance of the sessions. The unit will then provide a forum to discuss the topic in detail, supported eventually by expert guest speakers, to provide students with a clear view of the issues. Students will then work together in groups to identify opportunities and threats that arise, and to determine appropriate responses.

Contenidos

1.

Metodología

We will use a mix of reading, discussion, case studies, team exercises and reflective exercises to achieve a better understanding of this course

Criterios de evaluación

A student's final grade in this course will be based on the following weighting:


35% Class Participation
65% Individual final project


Assesment reflects the quality of a student's active participation in class discussions. Much of a manager's success depends on communication; therefore effective oral communication will constitute the student's grade. Written work should be clear, logical, grammatically correct, spell-checked, persuasive, supported by examples, and backed up by citations for any data, ideas or other content used. It should represent the student's best effort. To do well on the writing assignments, you will need to incorporate and apply the course readings.

A note on Class participation:
Grading class participation is necessarily subjective. However, I try to make it as "objective as possible?. Some of the criteria for evaluating effective class participation include:

1 Is the participant prepared? Do comments show evidence of analysis of the case? Do comments add to our understanding of the situation? Does the participant go beyond simple repetition of case facts without analysis and conclusions? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or reading materials?
2 Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
3 Is the participant an effective communicator? Are concepts presented in a concise and convincing way?


Class Participation 35%

This course covers a significant amount of content and much of the learning comes from in-class exercises and discussion. Therefore, students are expected to attend all class sessions, complete all assigned readings and come prepared and ready to participate. Attendance will be taken and participation will be evaluated at each class session. Participation in all on-campus sessions in their entirety is mandatory, and students may not be late or leave early for any of these sessions. Failure to be in attendance for the entirety of the session will result in removal from the class.


Individual final project 65%
The Individual final project is meant to be a culmination of all the learnings in the class; to do well on this assignment it is imperative to draw upon the readings and discussions in presenting your analysis.

Please kindly explain in your assignment the solution you propose for the problem and deeper need you have identified.
- Write a word document (with no upper or lower word-count limits) where you demonstrate what you have learnt in class, by answering in details, giving at least an example for each questions, all the points below.

1. What is the problem?
2. Who has the problem?
3. What is your proposed solution?
4. How did you reach this solution?
5. What is the value of solving that problem with your solution?
6. What is the technology you propose for your solution? Why?
7. What are the human skills required to solve the problem? Why?
8. What is your most important learning for this course?

Please take into account that I reward critical thinking and specifically
- RELEVANCE is the solution addressing the right problem?
- COHERENCE how well does the solution fit?
- EFFECTIVENESS is the solution achieving its objectives?
- EFFICIENCY how well are resources being used?
- IMPACT what difference does the solution make?
- SUSTAINABILITY will the benefits last?

So, jot down what questions you have asked yourself, to reach the conclusions.
Do your best to show that you have been critical, so what you propose makes sense from a business, technology and ethical/legal point of view.

Try not to just propose a solution that is neither impossible to produce, advertise and monetise, nor propose to use technology as a magic wand.

Think instead of a problem first, without considering technology at this stage.

Think of a possible ecosystem, a possible alliance, a different business model or a new model for revenues (the analogic vs. digital toothbrush example), the data you need to have and why these data.

Then think how technology could help you, by looking at what is available on the market.

I do not expect you to propose a detailed technical solution, but, yes a business sound solution using a technology that may have been used by someone else and you could use too.

Remember to list briefly how you are going to integrate the solution, to overcome skepticism from investors and solution users. Just show that you understand the final goal of using these technologies to solve your problem.

And of course, explain what are the legal/ethical implications.

The assessment criteria are:

Coherence: the smooth and logical flow of writing

Consistency the uniformity of style and content

Feasibility the degree of being easily or conveniently done

Originality the ability to think independently and creatively

Bibliografía

Articles:

Digital Ubiquity: How Connections, Sensors, and Data are Revolutionizing Business, HBR,
"Managing AI Decision-Making Tools? HBR Nov 2021
Giulio Toscani. "Leading successful AI projects in three words: group, relevant and empathetic? ESADE DoBetter, Feb 2022.
"Collaborative Intelligence: Humans and AI Are Joining Forces? HBR 2018
"Only Humans Need Apply: Analysts in the Machine Age? HBR May 2016
Accenture Trends 2021 Report https://www.accenture.com/en-us/insights/interactive/fjord-trends
"Pipelines, Platforms, and the New Rules of Strategy?. Harvard Business Review, R1604C-PDF-EN
"6 steps toward the right digital business model?. MIT SLOAN 2018
"Know Your Customers Jobs-To-Be-Done,? Harvard Business Review, R1609D.
"People in the clouds. How HR is changing.Vitchak E.L. Harvard Business Review, July 2021
"Leading an Exhausted Workforce?, Harvard Business Review March 2022
Why So Many High-Profile Digital Transformations Fail, HBR, H047J1-PDF-ENG
A Tale of Storytelling: Its Allure and its Traps by: Hilary Austen
How Storytelling Builds Next-Generation Leaders by: Douglas A. Ready
What's the Right Customer Experience for Your Brand? by: Luke Williams; Alexander Buoye; Timothy L. Keiningham; Lerzan Aksoy
The Most Common Reasons Customer Experience Programs Fail y: Ryan Smith; Luke Williams

Recommended Textbooks:

Davenport, T. H., & Kirby, J. (2016). Only humans need apply: Winners and losers in the age of smart machines. New York, NY: Harper Business.

Horarios y secciones

Grupo Profesor Departamento
Year 3 Giulio Toscani Operaciones, Innovación y Data Sciences

Horario Year 3

Del 7/9/2023 al 2/11/2023:
Cada jueves de 8:15 a 11:15. (Excepto: 12/10/2023)

Grupo Profesor Departamento
Year 4 Giulio Toscani Operaciones, Innovación y Data Sciences

Horario Year 4

Del 7/9/2023 al 2/11/2023:
Cada jueves de 8:15 a 11:15. (Excepto: 12/10/2023)

Grupo Profesor Departamento
Year 5 Giulio Toscani Operaciones, Innovación y Data Sciences

Horario Year 5

Del 7/9/2023 al 2/11/2023:
Cada jueves de 8:15 a 11:15. (Excepto: 12/10/2023)