Strategic Analysis of a Company (2235.YR.014753.1)
General information
Type: |
OPT |
Curs: |
2,3,4 |
Period: |
S semester |
ECTS Credits: |
2 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Year 2 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
ENG, ESP |
| Group |
Teacher |
Department |
Language |
| Year 3 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
ENG, ESP |
| Group |
Teacher |
Department |
Language |
| Year 4 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
ENG, ESP |
Prerequisites
The prerequisites for this subject include a basic knowledge of both Economics and Strategy.
This subject is bilingual (Spanish/English). Consequently, students need to have a basic reading and communicative level in both. Student presentations, comments and questions can be prepared in Spanish and/or English.
Previous Knowledge
The prior knowledge required for this subject includes a basic understanding of companies and markets, their nature and strategic behaviour in a multidimensional context (economic, financial, geopolitical, legal, social, cultural, technological, environmental, etc.).
Workload distribution
Workload distribution for the Corporate Strategic Analysis subject:
· Students must attend all 6 in-class sessions.
· Group preparation and in-class presentation (PPT), consisting of a strategic report on a company and its environment.
· Group preparations and delivery (Moodle) of the final report.
· Active participation in the in-class sessions (comments, questions, etc.)
COURSE CONTRIBUTION TO PROGRAM
This subject is fundamentally practical in focus. Students are required to prepare and then present a strategic report in class on a company and its context, specifically focusing on the direct links from an economic perspective to other areas of business knowledge (general management and strategy, marketing, finance, operations, etc.).
Course Learning Objectives
This subject has been designed to further participants':
1. Strategic understanding of firms and industries within the global economic context.
2. Skills to be able to search for information, process the latter and include it in a document representing a strategic report on a given company.
3. Skills to be able to make public presentations and respond to questions from faculty and other students.
4. Teamwork skills.
These strategic reporst on a company and its context can focus on: a company's annual report; a company's multi-year strategic plan or a marketing plan; market research; the outright acquisition of a firm; merger agreement negotiations; investing in a company's shares or portfolio; a new product or service launch within that industry or market; etc.
Methodology
The first sessions of this subject will consist of faculty presentations on the structure of a company strategic report based on its value-added map, its interdependent strategic relations with the different players, the contextual factors (opportunities and risks), the sources of economic-financial information, etc., all based on industrial organisation and strategic game theory.
Under the tutorship of the faculty, the different groups of students will prepare a practical analysis of a company of their choosing. However, the groups' choices have to strike a balance between activity areas, company size, origin, location of corporate headquarters, etc., the aim being to enrich that learned by the class as a whole.
The last sessions will consist of in-class group presentations of their reports on companies and their posterior discussion (comments and questions) with faculty and the other students.
Assessment criteria
Assessment details:
- Group preparation and presentation in class of a strategic report on a company (PPT format): 40%
- Delivery of the final strategic report on the company (via Moodle) after the group presentations and upon finalising the in-class sessions: 40%
- Active participation, in general, and during other group report presentations: 20%
Bibliography
This subject provides students with the knowledge, skills and competencies they need to be able to search for, interpret and analyse different sources of business data, including both primary and secondary sources (international organisations, public and private institutions, financial bodies, business and professional associations, specialised communications media, etc.).
Timetable and sections
| Group |
Teacher |
Department |
| Year 2 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
Timetable Year 2
From 2024/2/14 to 2024/3/20:
Each Wednesday from 14:45 to 17:15.
| Group |
Teacher |
Department |
| Year 3 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
Timetable Year 3
From 2024/2/14 to 2024/3/20:
Each Wednesday from 14:45 to 17:15.
| Group |
Teacher |
Department |
| Year 4 |
F. Xavier Mena López |
Economía, Finanzas y Contabilidad |
Timetable Year 4
From 2024/2/14 to 2024/3/20:
Each Wednesday from 14:45 to 17:15.
