Marketing in Fashion, Beauty and Luxury (2235.YR.015740.1)
General information
Type: |
OPT |
Curs: |
3,4 |
Period: |
S semester |
ECTS Credits: |
2 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Year 3 |
Emma Vandellos Pineda |
Esade |
ENG |
| Group |
Teacher |
Department |
Language |
| Year 4 |
Emma Vandellos Pineda |
Esade |
ENG |
Prerequisites
Students from the BBA-II
Workload distribution
15 hours class
23 hours exercises
Course Learning Objectives
1. Introduction to Marketing in the Fashion, Beauty, and Luxury industries.
2. To provide an in-depth understanding of the Fashion, Beauty, and Luxury industries through real cases and the opportunities that these sectors generate.
Methodology
To achieve the objectives of the course, we use a methodology based on the learning by doing approach: active participation, lecturers, exercises and case discussion.
Guest executives with the aim of furthering student's knowledge of very concrete topics and areas. The course is centered on the participation of guest executives specialized in different fields within the Fashion, Beauty and Luxury industries.
Assessment criteria
20% class participation
40% group exercises
40% individual exercises
Timetable and sections
| Group |
Teacher |
Department |
| Year 3 |
Emma Vandellos Pineda |
Esade |
Timetable Year 3
From 2024/1/15 to 2024/1/26:
Monday, Wednesday and Friday from 17:30 to 20:00.
| Group |
Teacher |
Department |
| Year 4 |
Emma Vandellos Pineda |
Esade |
Timetable Year 4
From 2024/1/15 to 2024/1/26:
Monday, Wednesday and Friday from 17:30 to 20:00.
