Disruptive innovation for the legal industry (2235.YR.015267.1)

General information

Type:	OPT	Curs:	1	Period:	S semester
ECTS Credits:	3 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Giulio Toscani	Operaciones, Innovación y Data Sciences	ENG

This course is taught in a slow paced mode and requires students to work continually and entails a fair amount of reading, reflection and discussion.

- A course targeting aspiring leaders in Business and Law courses with low experience in Digital Technologies
- Objective: How Digital Technologies will give an edge over competitors. What are your data and what technologies will better connect to your customers and to learn what they expect from you.
- Learning: Make strategic, confident decisions based on solid data and advanced analytics, gain valuable business insights that help you pinpoint weaknesses and discover new opportunities, earn higher profits by better understanding the business, its processes and the customers
- Who will benefit: Participants that do not just know about digital technologies but understand it, translate it, and incorporate it into strategy at the top levels of their organisations.

- Learn how to make strategic, confident decisions when dealing with data and advanced analytics.
- Use a valuable business methodology that help you pinpoint weaknesses and discover new opportunities
- Discover how to earn higher profits by better understanding the future of your business, your processes and your customers
- Read the global business and social environment and identify opportunities and threats
- Articulate your role as a leader in your company
- Learn what is general intelligence and how you can use data and machines against business competitors and how you can respond to their challenges
- Develop business competencies and strategies relevant to a connected business environment

1. Syllabus 1 Introduction What does it mean to be digital? How digital are you? How digital can and should (and should not) you be? The triangle of digital transformation: Innovation, Connectivity and Talent. How to manage Strategy, Technology and Psychology. Download the app Replika and start using it. Introduction to SMART plan for final session. 2 Big Data What is Big data? Why now Big Data? The impact of Big Data to the Business. Introduction to Artificial Intelligence. Consumer cases of Artificial Intelligence. Case 1 Your FINAL ASSIGNMENT (Digital technology Project). What is the problem to solve? 3 Artificial Intelligence You and the Artificial Intelligence. Start using AI: interact with Tensorflow and Google application. Business cases of Artificial intelligence The future of Artificial Intelligence The impact of Artificial Intelligence in society How the world and business are changing? Collective Intelligence, how to optimise humans and machines. The concept of ecosystems. Case 2 4 Blockchain What is Blockchain? Why now Blockchain? The impact of Blockchain Business cases of Blockchain The future of Blockchain. Challenges of Blockchain. ¿ Case 3 A brief introduction to Quantum Computing. Your FINAL ASSIGNMENT (Digital technology Project). SMART plan for final session Follow-up. 5 Digital Strategy Introduction Introduction to Digital Strategy. Why now Digital Strategy? The difference between a digital. strategy and a traditional Strategy. The impact of Digital strategy to the Business and Organisations. Consumer cases of Digital Strategy. Business cases of Digital Strategy. 6 Digital Strategy model ¿ Digital strategy model. Monetisation in Digital Strategy. Case 4 7 Digital Strategy The customer ¿ Overview of the process of Digital strategy. Why does the customer engage in the interaction? How does the customer go about ordering and paying for the desired option? FINAL ASSIGNMENT How can you make a business by solving the problem? 8 FINAL ASSIGNMENT Action: Know the problem and the user ¿ The Intelligence cycle The art of asking questions to understand problems. Looking ahead and being a forecaster Your FINAL ASSIGNMENT (Digital technology Project). Knowing the user. 9 The 4 skills of the Digital Leader What is a Digital Leader? Leading the digital technology What are the needed skills? 10 The need for innovation Who does need Digital Technology? Why Innovating in Digital technologies? What are the challenges in Innovation? The importance of the business model 11 Design Thinking for Digital Technology Introduction to SMART PLAN ¿ Disruptive Innovation: a journey between the real and the abstract Introduction to the 4 tools of Disruptive Innovation. Examples and exercises on Big Data/ AI company/sector specific cases. Your FINAL ASSIGNMENT (Digital technology Project). What is the problem and who is the user? 12 Disruptive Innovation workshop SMART PLAN ¿ Disruptive Innovation for Big Data and AI Final Challenge FINAL ASSIGNMENT presentation.

Module Format
This module will be taught by using presentations, case methodology, unit contents, exercises and workshops.
Course Approach: Case and workshop methodology, with a final assignment delivery.
Required amount of preparation: there will be 4 cases, an ongoing workshop and a final assignment.
No prerequisite Knowledge/Experience

Books (suggested): Superminds by T. Malone, Dataclysm by C. Rubber,
Disruptive Innovation by L. Williams,
Human + Machine: Reimagining Work in the Age of AI by P. Daugherty
Cases (Compulsory):
1. Bytedance beyond china and Tiktok IN1587-PDF-ENG
2. SenseTime Group Limited: Business Model and Expansion W20504-PDF-ENG
3. Maersk: betting on blockchain 518089-PDF-ENG
4. McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence? W20254-PDF-ENG

Group	Teacher	Department
Year 1	Giulio Toscani	Operaciones, Innovación y Data Sciences