esade

Prerequisites

Previous Knowledge

Workload distribution

COURSE CONTRIBUTION TO PROGRAM

Course Learning Objectives

CONTENT

Methodology

Assessment criteria

Class Evaluation will be graded attending two criteria:

1) Active individual participation, representing up to 50% of the total grade

-Attendance:

--Mandatory presential attendance. In order to opt to a 10 in this 50% of the final grade, participants will not be able to miss any session. Exceptions: major causes justified by the faculty team, students should directly email José (jose.sanmartin@alumni.esade.edu) cc'ing Xavi (xmarlasca@deloittedigital.es) and Daniel (daniel.roger@alumni.esade.edu) to obtain the exemption certificate mail.
--A minimum class presential attendance of 7/10 sessions are required to opt to pass the course.
--Anyway, if you cannot come to class for a justified reason, please contact the professor with a minimum of 2 days in advance. Then, the opportunity to follow the class online could be considered.

-Class participation:

--The quality of what is said and the quality of one's listening and responsiveness to others are important components for the evaluation of class participation. Guest speakers may also be asked to stand out 3-5 students regarding their participation.
(i) Online connected students (if apply) are required to have their webcam activated throughout the whole session in order to validate the attendance.
(ii) Random cold calls questions could be thrown at both presential and online attending students.
(iii) Should you be identified as having unprofessional behavior in one of the sessions, you will immediately fail the course and you will not be allowed to participate in the remaining sessions.

--Grading class participation is necessarily subjective. However, we try to make it as "objective as possible". Some of the criteria for evaluating effective class participation include:
(i) Is the participant prepared? Do comments show evidence of analysis of the case/challenge? Do comments add to our understanding of the situation? Does the participant go beyond simple/repetition of basic facts without analysis and conclusions? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or reading materials?
(ii) Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
(iii) Is the participant an effective communicator? Are concepts presented in a concise and convincing way?


2) Final Project: your own business idea translated into a real product (web) validated by the market. Representing up to 50% of the total grade. The project must be done in groups of 3

Bibliography

Timetable and sections