esade

Entrepreneurship (2215.YR.003190.5)

General information

Type:

OPT

Curs:

1,2,3,4

Period:

S semester

ECTS Credits:

4 ECTS

Teaching Staff:

Group Teacher Department Language
Year 1 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 2 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 3 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 4 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Prerequisites

NO FINAL EXAM

"If opportunity doesn't knock, build a door? (Milton Berle)

There are no pre-requisites

Option 1: Fall (September-December) 2021
Option 2: Spring (February-April) 2022

Previous Knowledge

There are no pre-requisites

Course opened to:
-2nd year (BBA)
-3rd year (BBA)
-5th year (GBD), only in Fall
-Exchange Students

Workload distribution

-Class attendance: about 25 hours
-Contact hours (tutoring, mails...): about 4 hours
-Total workload: about 80 hours

COURSE CONTRIBUTION TO PROGRAM

How to start your own company in 10 weeks? The Entrepreneurship course emerges as a new opportunity for students interested in starting their own business by understanding and being exposed to common patterns across experienced profiles related to the Startups and Entrepreneurship world.

Course Learning Objectives

This elective course will raise the awareness to the BBA students to the Entrepreneurship opportunities and key advises.

Pedagogical objectives or "Learning Outcomes?:

1. Understanding of the Entrepreneurship & Startups Big Picture:
-Identification of different Entrepreneurship profiles and mapping potential career paths to start drafting your own.
-Acquiring basic knowledge and expertise regarding the ambiguous "Entrepreneurship & Startups? concept/sector.

2. How to succeed in this different mindset? Product Validation & Key Skills
-Preparing students with the skills that will allow them to differentiate themselves from their coworkers.
-Broaden students' horizons in terms of basis regarding product validation thinking, know-how and key concepts.
-Real feedback regarding your business ideas

CONTENT

1.

Methodology

In order to achieve the objectives of the course, a mix of the methodology based on the "learning by assisting? sessions and the "learning by doing? approach will be followed: theory delivery, active participation in class, network with lecturers, application of theory (in-class/homework exercises) and case discussion whenever possible.

Guest Speakers from various Startups will lecture most of the sessions, except for some lectured by professor Xavi Marlasca, working at Deloitte Digital and Daniel Roger, who is working at The Lab. Sessions will be aimed at delivering and nurturing insightful knowledge of Entrepreneurship areas, giving practical examples and working together on them. Active participation in class will be fostered and appraised.

Editions:

This elective is going to take place in both Fall and Spring editions.

Option 1: Fall (September-December) 2021.

-10 sessions:
--10-9, 17-9, 1-10, 8-10, 15-10, 05-11, 12-11, 19-11, 26-11, 03-12.

-Slot:
--2h 30' within the 14h:45 to 17h:15 slot.

Option 2: Spring (February-April) 2022
-10 sessions:
--4-2, 11-2, 18-2, 25-2, 4-3, 11-3, 25-3, 1-4, 8-4, 22-4.

-Slot:
--2h 30' within the 14h:45 to 17h:15 slot.


Outline:
Each session will follow the next outline:
-20min - welcoming and introductory part.
-30min - Content.
-1h 30min - Speaker's Masterclass/Interview (background, real cases, Q&A).
-10min - Recap and closing.

Format:
-Mandatory presential attendance in 10 out of the 10 sessions (excepting major causes justified by the professor, to whom students should directly address to obtain the exemption certificate mail).
-Anyway, if you cannot come to class for a justified reason, please contact the professor with a minimum of 2 days in advance. Then, the opportunity to follow the class online could be considered.
-Course format could be exceptionally adapted to full online or mixed presential/online depending on the COVID-19 restrictions.

Evaluation:
-Active individual participation.
-A final project presentation (see "Assessment Chapter?, please).

Pieces of advice:
-Work in a weekly base on the movies, final project, readings, challenges and your classes' notes to be ready to participate in every session.
- Send an email to José (jose.sanmartin@alumni.esade.edu) and add Xavi (xmarlasca@deloittedigital.es) and Daniel (daniel.roger@alumni.esade.edu) in CC whenever you present general doubts regarding the course or sessions.

The Course will represent 4 ECTS in the ESADE BBA.

Assessment criteria

Class Evaluation will be graded attending two criteria:

1) Active individual participation, representing up to 50% of the total grade

-Attendance:

--Mandatory presential attendance. In order to opt to a 10 in this 50% of the final grade, participants will not be able to miss any session. Exceptions: major causes justified by the faculty team, students should directly email José (jose.sanmartin@alumni.esade.edu) cc'ing Xavi (xmarlasca@deloittedigital.es) and Daniel (daniel.roger@alumni.esade.edu) to obtain the exemption certificate mail.
--A minimum class presential attendance of 7/10 sessions are required to opt to pass the course.
--Anyway, if you cannot come to class for a justified reason, please contact the professor with a minimum of 2 days in advance. Then, the opportunity to follow the class online could be considered.

-Class participation:

--The quality of what is said and the quality of one's listening and responsiveness to others are important components for the evaluation of class participation. Guest speakers may also be asked to stand out 3-5 students regarding their participation.
(i) Online connected students (if apply) are required to have their webcam activated throughout the whole session in order to validate the attendance.
(ii) Random cold calls questions could be thrown at both presential and online attending students.
(iii) Should you be identified as having unprofessional behavior in one of the sessions, you will immediately fail the course and you will not be allowed to participate in the remaining sessions.

--Grading class participation is necessarily subjective. However, we try to make it as "objective as possible". Some of the criteria for evaluating effective class participation include:
(i) Is the participant prepared? Do comments show evidence of analysis of the case/challenge? Do comments add to our understanding of the situation? Does the participant go beyond simple/repetition of basic facts without analysis and conclusions? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or reading materials?
(ii) Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
(iii) Is the participant an effective communicator? Are concepts presented in a concise and convincing way?


2) Final Project: your own business idea translated into a real product (web) validated by the market. Representing up to 50% of the total grade. The project must be done in groups of 3

Bibliography

Books:
- Good luck: Creating the conditions for Success in life and business. From Fernando Trias de Bes and Álex Rovira (2014).

Films:
-Jobs (2013).
-The Social Network (2010).
-The Founder (2016).
-Pursuit of Happiness (2006).
-Chef (2014).
-The Big Short (2015).
-Margin Call (2011).
-The Intern (2015).
-October Sky (1999).
-The Loudest Voice (2019).

Timetable and sections

Group Teacher Department
Year 1 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 1

From 2021/9/10 to 2021/10/15:
Each Friday from 14:45 to 17:15. (Except: 2021/9/24)

From 2021/11/5 to 2021/12/3:
Each Friday from 14:45 to 17:15.

Group Teacher Department
Year 2 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 2

From 2021/9/10 to 2021/10/15:
Each Friday from 14:45 to 17:15. (Except: 2021/9/24)

From 2021/11/5 to 2021/12/3:
Each Friday from 14:45 to 17:15.

Group Teacher Department
Year 3 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 3

From 2021/9/10 to 2021/10/15:
Each Friday from 14:45 to 17:15. (Except: 2021/9/24)

From 2021/11/5 to 2021/12/3:
Each Friday from 14:45 to 17:15.

Group Teacher Department
Year 4 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 4

From 2021/9/10 to 2021/10/15:
Each Friday from 14:45 to 17:15. (Except: 2021/9/24)

From 2021/11/5 to 2021/12/3:
Each Friday from 14:45 to 17:15.