Advanced Communication Skills (2225.YR.000250.1)

General information

Type:	OPT	Curs:	1	Period:	S semester
ECTS Credits:	3 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Lola Martínez Rodriguez	Dirección de Personas y Organización	ENG

To have completed the core course of Communication Skills

The objective of this practical, skill-based course is to prepare students to meet the challenges of modern communication. It teaches students the elements of effective and persuasive communication. Through class discussions and interactive exercises, participants will gain mastery of effective ways to communicate both internally and externally.

Communicating has always been at the heart of management and leadership. Without it, even the best strategies cannot be implemented. Therefore, in today's digital age, how and what leaders communicate is increasingly changing. Mastering the new styles of communication is a key executive skill.


You will learn how to:

- Find your own authentic leadership voice.
- Tailor communications to different audiences
- Structure your messages effectively
- Create a powerful narrative
- Capture your audience's imagination through storytelling
- Effectively use your voice and body language
- Media Training and how to prepare for tough Q & A
- Communicate bad news and answer difficult questions
- Conquer the fear of public speaking and negative stress
- Enhance credibility and influence (on camera training)
- Look your best on camera

1. WEEK ONE 1. Effective and Persuasive Communication: enhancing your personal leadership style (Theatre workshop).Guest speaker: actor 2. Creating powerful Leadership stories: business narratives that convince, engage and inspire (applying Storytelling technique) 3. Media Training: enhancing credibility and influence (on camera training). PART 1 Guest speaker: expert in Media Training
2. WEEK TWO 1. Media Training. Exploring confidence and authority under pressure- Crisis Management- (on camera interviews) PART 2 2. Presenting your business projects: groups deliver their final business presentations. Ample feedback given
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The methodology is highly interactive, using impromptu exercises, role-plays, video illustrations group discussions and recordings on camera. We will also have interesting guest speakers as contributors. Extensive feedback will be given.

- Why Should Anyone Be Led By You? By Rob Goffee & Gareth Jones, Harvard Business School Press
- Persuasive Presentations. By Nancy Duarte, Harvard Business Review Press
- Presenting to win: The Art of Telling your Story, by Jerry Weissman. FT Press
- The Art of the Start 2.0. By Guy Kawasaki, Portfolio-Penguin
- Media Training A-Z. By TJ Walker, Media Training Worldwide

Group	Teacher	Department
Year 1	Lola Martínez Rodriguez	Dirección de Personas y Organización