Business Strategy Game: Competing in Global Marketplace (2225.YR.014048.1)
General information
Type: |
OBL |
Curs: |
1 |
Period: |
S semester |
ECTS Credits: |
3 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Year 1 |
Bilgehan Uzunca |
Dirección General y Estrategia |
ENG |
Course Learning Objectives
This course challenges you to integrate your knowledge across the whole spectrum of business and management in a competitive business simulation. Decisions cover accounting, finance, marketing, production, human resources and corporate social responsibility. You will analyze the external environment, formulate alternatives and implement the strategy of a global multi-million dollar corporation.
This course has two main learning objectives, supported by numerous supplementary ones:
- To design and implement a business strategy to compete in a dynamic competitive environment
- To diagnose the reasons for good or bad performance and formulate strategies that lead to (sustainable) competitive advantage.
Methodology
The Business Strategy Game (BSG) enables the student to experience first-hand how strategic management decisions impact on the running and performance of a particular firm and how the various elements taught in this course are interlinked. As a member of a team, you will be responsible for running a company within a global industry setting. The competition will last the entire course. There will be practice decision rounds and regular/scored decision rounds through the course. You will also complete 2 online quizzes (individually), prepare a 3-year strategic plan, do end-of-simulation company presentations and peer evaluations of all company co-managers. Foreground reading (player's guide) - will be made available in the beginning of the course. The simulation will be completed in teams. A random assignment will be made before the first lecture among students and first lecture is extremely important to explain the logistics of the course; and thus, the first lecture is mandatory.
Assessment criteria
Performance in the BSG simulation
- Overall company Game-To-Date (GTD) Score (40%)
- BSG Quiz 1 (5%)
- BSG Quiz 2 (10%)
- Performance on the 3-year strategic plan (10%)
- Company presentation (30%)
- Peer evaluation scores of co-managers (5%, of which)
- Self-evaluation (2%)
- Peer-evaluation (3%)
PLUSSAGE: If the team's Company Presentation mark is higher than the team's Company GTD Score, improvement is rewarded by exchanging the weight of each assessment -- thus the Company Presentation would count for 40% of the grade and the Company GTD Score would count for 30%.
Bibliography
www.bsg-online.com
Timetable and sections
| Group |
Teacher |
Department |
| Year 1 |
Bilgehan Uzunca |
Dirección General y Estrategia |
Timetable Year 1
From 2023/2/13 to 2023/2/27:
Monday and Friday from 15:45 to 17:15. (Except: 2023/2/24)
Monday and Friday from 14:00 to 15:30. (Except: 2023/2/24)
From 2023/3/13 to 2023/3/24:
Monday, Thursday and Friday from 15:45 to 17:15. (Except: 2023/3/17 and 2023/3/23)
Monday, Thursday and Friday from 14:00 to 15:30. (Except: 2023/3/17 and 2023/3/23)
