International Business Strategy (2225.YR.005339.1)

General information

Type:	OPT	Curs:	1	Period:	S semester
ECTS Credits:	2 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Dimo Ringov	Dirección General y Estrategia	ENG

Exposure to business/competitive and corporate strategy

This course's overall learning objective is the development of skills in designing and implementing global/international strategy. Specific learning goals include:
- Understanding the complexity and challenges of doing business abroad and mastering relevant strategy tools and concepts to understand, analyze, formulate, and implement international business strategy.
- Learning how established and emerging multinational companies develop and implement international business strategy
- Understanding key economic, cultural and institutional features that shape the market and nonmarket business context and their implications for companies doing business internationally.

1. Why Go Abroad? Where to Go?

2. How to Go Abroad?

3. How to Organize?

4. Leveraging Institutional Voids and Nonmarket Strategy

5. Strategies to Create New Market Spaces

The course offers an applied, problem-based approach to managerial challenges related to international business strategy, blending theory and practice and incorporating reading material, research, case studies, guest speeches, videos, role simulations, and examples from different companies in mature and emerging markets.

ASSESSMENT BREAKDOWN

Ghemawat, Pankaj (2018): New Global Road Map: Enduring Strategies for Turbulent Times. Boston: Harvard Business Press
Grant, Robert M. (2019): Contemporary Strategy Analysis. John Wiley & Sons Ltd.
De Kluyver, Cornelius (2010). Fundamentals of Global Strategy: A Business Model Approach. Business Expert Press
Khanna, Tarun and Palepu, Krishna G. (2010): Winning in Emerging Markets, Boston: Harvard Business Press

Group	Teacher	Department
Year 1	Dimo Ringov	Dirección General y Estrategia