esade

Entrepreneurship (2225.YR.003190.2)

General information

Type:

OPT

Curs:

1,2,3,4

Period:

S semester

ECTS Credits:

4 ECTS

Teaching Staff:

Group Teacher Department Language
Year 1 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 2 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 3 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Group Teacher Department Language
Year 4 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences ENG

Prerequisites

NO FINAL EXAM

Professors Xavier Marlasca & Daniel Roger
xavier.marlasca@esade.edu & daniel.roger@esade.edu

"I extend a serious congratulations for the success you've achieved with this elective. I can't wait to hear about its development in future years, seriously. I've recommended it to countless classmates, some of whom are very excited to start next semester. You've made me feel like I'm learning highly applicable and valuable lessons for a huge diversity of areas.?

"Really interesting and engaging course. Made it feel like it was possible to launch a business not just in class but for real. Thanks!?

"Thanks to the networking of this electives I found a job in a great startup that will be an invaluable opportunity. I really appreciate the professors support, the course structure and the top speakers' experiences.?

Amazing awards for the Final Project winning teams!

Option 1: Fall (September-December) 2022 (in the morning)
Option 2: Spring (February-April) 2023 (in the afternoon)

There are no pre-requisites

Previous Knowledge

There are no pre-requisites

Course opened to:
-3rd year (BBA)
-2nd year (BBA)
-1st year (BBA) Only in Spring
-GBD
-Exchange Students

Workload distribution

-Class attendance: about 25 hours
-Contact hours (tutoring, mails...): about 3 hours
-Total workload: about 100 hours

COURSE CONTRIBUTION TO PROGRAM

How to start your own company in 10 weeks? The Entrepreneurship course emerges as a new opportunity for students interested in starting their own business by understanding and being exposed to common patterns across experienced profiles related to the Startups and Entrepreneurship world.

Course Learning Objectives

This elective course will raise the awareness to the BBA students to the Entrepreneurship opportunities and key advises.

Pedagogical objectives or "Learning Outcomes?:

1. Understanding of the Entrepreneurship & Startups Big Picture:
-Identification of different Entrepreneurship profiles and mapping potential career paths to start drafting your own.
-Acquiring basic knowledge and expertise regarding the ambiguous "Entrepreneurship & Startups? concept/sector.

2. How to succeed in this different mindset? Product Validation & Key Skills
-Preparing students with the skills that will allow them to differentiate themselves from their coworkers.
-Broaden students' horizons in terms of basis regarding product validation thinking, know-how and key concepts.
-Real feedback regarding your business ideas

CONTENT

1. Course content

Session 1:
-Xavi Marlasca (Experienced Senior Consultant at Deloitte Digital)
-Daniel Roger (The Lab)
-A side-hustle. How starting a side-project can teach you more business than most theory?
-Ideation. How to find and evaluate great company and product ideas?

Session 2:
-CEO of NoCodeTech (Digital Product Venture Studio)
-MVP. How to build an MVP?

Session 3:
-Bosco Soler, CEO of Sinoficina
-Launching a product. How to launch your product to get some eyeballs on it without breaking the bank?

Session 4:
-Manuel de Barrio, CEO of ClubClinico
-Building an audience. Why writing online is important and what does it mean for your future endeavours and businesses?

Session 5:
-Álvaro Rojas, CEO of Hyrise
-How to sell. How you can sell anything, what tools and mindset do you need behind selling?

Session 6:
-Mario Brassesco, Encomenda (Venture Capital)
-Financials. Understand simple financial models and why companies decide to go for venture capital-or not

Session 7:
- Lluis Cañadell, CEO of Treinta
-How to get to product market fit. Building something people sell for you instead of you having to sell it to them

Session 8:
-Andrea Oliver, CEO of Emjoy
-Mental health and mindset. Mental challenges entrepreneurs face and how to build good habits as an entrepreneur

Session 9:
-Sergio Bastardas, CEO of Colvin
-Building and managing a team. Why do you need more than one person to run a company? When do you need more people? How to manage them?

Session 10:
- Final Project presentation: your own business idea translated into a real product (web) validated by the market.
-Demo Day. Make your business instead of learning theory. Sell your project to the faculty team and wait for the awards!

The previous syllabus is intended to serve as a script for each course class. As the course progresses, however, the syllabus may be subject to change to adapt it to the group rhythm, the availability of guest executives and any other unforeseen circumstances (even change of speakers).

At the end of each class, faculty will inform students about the plans for the following class and, if applicable, provide them with instructions to carry out the corresponding challenges.

Methodology

In order to achieve the objectives of the course, a mix of the methodology based on the "learning by assisting? sessions and the "learning by doing? approach will be followed: theory delivery, active participation in class, network with lecturers, application of theory (in-class/homework exercises) and case discussion whenever possible.

Sessions will be aimed at delivering and nurturing insightful knowledge of Entrepreneurship areas, giving practical examples and working together on them. Active participation in class will be fostered and appraised.

Editions:

This elective is going to take place in both Fall and Spring editions.

Option 1: Fall (September-December) 2022

-10 sessions:
--9-9, 23-9, 30-9, 07-10, 14-10, 28-10, 11-11, 18-11, 25-11, 02-12.

-Slot:
--2h 30' within the 08h:00 to 10h:30 slot.

Option 2: Spring (February-April) 2023

-10 sessions:
--3-2, 10-2, 17-2, 03-03, 10-3, 24-3, 31-3, 14-4, 21-4, 28-4.

-Slot:
--2h 30' within the 17h:30 to 20h:00 slot.


Outline:
Each session will follow the next outline:
-20min - welcoming and introductory part.
-30min - Content.
-1h 30min - Speaker's Masterclass/Interview (background, real cases, Q&A).
-10min - Recap and closing.

Pieces of advice:
-Work in a weekly base on the movies, final project, readings, challenges and your classes' notes to be ready to participate in every session.
- Send an email to David (david.andres@alumni.esade.edu) and add Xavi (xavier.marlasca@esade.edu) and Daniel (daniel.roger@esade.edu) in CC whenever you present general doubts regarding the course or sessions.

The Course will represent 4 ECTS in the ESADE BBA.

Assessment criteria

Class Evaluation will be graded attending two criteria:

1) Active individual participation, representing up to 50% of the total grade

-Attendance:

--Mandatory presential attendance. In order to opt to a 10 in this 50% of the final grade, participants will not be able to miss any session. Exceptions: major causes justified by the faculty team, students should directly email David (david.andres@alumni.esade.edu) cc'ing Xavi (xavier.marlasca@esade.edu) and Daniel (daniel.roger@alumni.esade.edu) to obtain the exemption certificate mail.
--A minimum class presential attendance of 8/10 sessions are required to opt to pass the course.
--Anyway, if you cannot come to class for a justified reason, please contact the professor with a minimum of 2 days in advance. Then, the opportunity to follow the class online could be considered.

- It is important to respect deadlines, that will be provided in class and through moodle.

-Class participation:

--The quality of what is said and the quality of one's listening and responsiveness to others are important components for the evaluation of class participation. Guest speakers may also be asked to stand out 3-5 students regarding their participation.
(i) Online connected students (if apply) are required to have their webcam activated throughout the whole session in order to validate the attendance.
(ii) Random cold calls questions could be thrown at both presential and online attending students.
(iii) Should you be identified as having unprofessional behavior in one of the sessions, you will immediately fail the course and you will not be allowed to participate in the remaining sessions.

--Grading class participation is necessarily subjective. However, we try to make it as "objective as possible". Some of the criteria for evaluating effective class participation include:
(i) Is the participant prepared? Do comments show evidence of analysis of the case/challenge? Do comments add to our understanding of the situation? Does the participant go beyond simple/repetition of basic facts without analysis and conclusions? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or reading materials?
(ii) Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
(iii) Is the participant an effective communicator? Are concepts presented in a concise and convincing way?


2) Final Project: your own business idea translated into a real product (web) validated by the market. Representing up to 50% of the total grade. The project must be done in groups

If you don't pass the course, you will be able to face a final retake project to recover the % of the grading that refers to the final project

Bibliography

Films:
-Jobs (2013).
-The Social Network (2010).
-The Founder (2016).
-Pursuit of Happiness (2006).
-Chef (2014).
-The Big Short (2015).
-Margin Call (2011).
-The Intern (2015).
-October Sky (1999).
-The Loudest Voice (2019).

Books:
- Good luck: Creating the conditions for Success in life and business. From Fernando Trias de Bes and Álex Rovira (2014).
- Additional material will be provided as homework during the course.

Timetable and sections

Group Teacher Department
Year 1 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 1

From 2022/9/9 to 2022/12/2:
Each Friday from 8:00 to 10:30. (Except: 2022/9/16, 2022/10/21 and 2022/11/4)

Group Teacher Department
Year 2 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 2

From 2022/9/9 to 2022/12/2:
Each Friday from 8:00 to 10:30. (Except: 2022/9/16, 2022/10/21 and 2022/11/4)

Group Teacher Department
Year 3 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 3

From 2022/9/9 to 2022/12/2:
Each Friday from 8:00 to 10:30. (Except: 2022/9/16, 2022/10/21 and 2022/11/4)

Group Teacher Department
Year 4 Xavier Marlasca Roig Operaciones, Innovación y Data Sciences

Timetable Year 4

From 2022/9/9 to 2022/12/2:
Each Friday from 8:00 to 10:30. (Except: 2022/9/16, 2022/10/21 and 2022/11/4)