International Business Strategy (2235.YR.014937.1)
General information
Type: |
OBL |
Curs: |
1 |
Period: |
S semester |
ECTS Credits: |
2 ECTS |
Teaching Staff:
| Group |
Teacher |
Department |
Language |
| Year 1 |
Dimo Ringov |
Dirección General y Estrategia |
ENG |
Prerequisites
The focus of this course is on understanding the essential strategic issues managers face when doing business internationally and on mastering concepts, tools and frameworks that address these issues. The term "international business strategy? refers to firm policies directed towards appropriately managing the firm's geographic scope and international activities so as to leverage and enhance its existing competitive advantages and/or create new advantages. In other words, international business strategy is fundamentally about how well a company creates value through its cross-border activities rather than merely about increasing its international presence.
Course Learning Objectives
The course comprises five sessions in which we will learn about the following topics:
- Why Go Abroad? Where to Go?;
- How to Go?;
- How to Organize?;
- Leveraging Institutional Voids and Nonmarket Strategy;
- Strategies to Create New Market Spaces.
We will cover the fundamentals of international business strategy such as how to create value through cross-border activities, how (de)globalization pressures are re-shaping certain industries, the competitive advantages of specific locations, the strategic decisions involved in expanding into foreign markets, the tradeoffs among a wide range of modes of entering a market, as well as the organizational challenges and choices involved in running a multinational firm. We will also focus on some advanced topics in international business strategy such as the use of nonmarket strategy in the international arena, the impact of cross-country differences in institutional development on firms' value creation, whether and how firms can create new market spaces as they expand internationally, as well as some of the specificities of "born global? digital firms and emerging market multinationals.
Assessment criteria
GRADING - Team Assignments 50 % - Individual Final Exam 50 % Team Assignments (two team assignments accounting for 25% of the total grade each) Each team needs to submit write-ups on the two assignments described below. Please use the submission links provided on Moodle. The maximum length of each write-up is 2 pages. You are free to use bullet points, tables or graphs as you see fit within the 2-page limit. Be succinct and to the point. Please submit your write-ups as PDF files.
Individual Final Exam (50%) The final exam will be an individual, case analysis exam. The final exam will take place on 14 February, 10:00-13:00 o'clock. You will be expected to draw on the tools, concepts and frameworks covered in our course in your analysis. More details on the final exam will be provided in class. Attendance An important part of your learning in this course will take place in the classroom. We expect you to attend all sessions and be on time. If you have to miss a class, please notify me and our teaching assistant in advance by email. Please bear in mind that according to ESADE's Full-Time MBA Programme Internal Regulations, you are required to attend at least 75% of our sessions. Attending less than 75% of the course means you will automatically receive a fail grade on your transcript.
Timetable and sections
| Group |
Teacher |
Department |
| Year 1 |
Dimo Ringov |
Dirección General y Estrategia |
Timetable Year 1
From 2024/2/20 to 2024/3/12:
Each Tuesday from 9:00 to 12:30. (Except: 2024/2/27)
Each Tuesday from 14:00 to 17:30. (Except: 2024/2/20, 2024/3/5 and 2024/3/12)
From 2024/3/8 to 2024/3/19:
Each Tuesday from 13:00 to 13:30. (Except: 2024/3/12)
Each Tuesday from 10:00 to 13:00. (Except: 2024/3/12)
Each Friday from 14:00 to 17:30. (Except: 2024/3/15)
