Course Learning Objectives
1. To understand the role of SCM in achieving competitive advantage.
2. To recognize the key business processes in SCM.
3. To analyze the effects of shopper marketing and Demand Management programs on the management of the supply Chain.
4. To formulate category management programs taking into account the logistics aspects.
5. To understand the benefits of collaborative relationships in SCM.
6. To formulate reengineering programs to improve the replenishment activities.
7. To evaluate supply chain strategies for global networks.
8. To acknowledge the impact of SCM on the social and environmental dimensions of the triple bottom line.
CONTENT
1. INTRODUCTION TO SCM |
2. SC STRATEGY & SC PLANNING |
3. DEMAND AND CATEGORY MANAGEMENT |
4. SHOPPER MARKETING |
5. COLLABORATIVE SC RELATIONSHIPS |
6. SC OPERATION |
7. GLOBAL SCM |
8. SUSTAINABLE SCM |
Relation between Activities and Contents
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| Exam about the final project |
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| Class participation |
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| Final project |
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Methodology
The syllabus lists the assigned readings and cases for each day. It is expected that all readings for the day will be completed before coming to class in order to improve the discussion.
Class participation. Everyone in the class is expected to participate in the class discussions. Participation will be evaluated based on relevant contributions and thoughtful questions.
Case analysis. Each team of students is expected to prepare a case report for the assigned cases. The report should consist in a power point presentation (which may be used in class during the case discussion). The reports should be uploaded into the learning area by 1:00 pm of the day before class. All reports received after 1:00 pm will not be taken into account for the final mark.
Final project. Each team of students will prepare a final project. The analysis should focus on the supply chain issues discussed in class with some overall discussion of the company situation. Avoid rehashing the information in the case. The final project (document and power point) should be uploaded into the learning area.
* Peer Evaluation. At the end of the semester each team member will evaluate the other members of the team. This evaluation will be used to assign the teams' mark to each member of the team.
Bibliography
Christopher, M.: Logistics and Supply Chain Management. Financial Times Management, 2016.
Chopra, S. & Meindl, P.: Supply Chain Management: Strategy, Planning and Operation. Prentice Hall, 2016.
Harrison, A, van Hoek, R. & Skipworth, H.: Logistics Management and Strategy. Financial Times Pitman, 2015.
