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Product management for Entrepreneurs & Innovators (2235.YR.007804.1)

General information

Type:

 OPT

Curs:

 1

Period:

 S semester

ECTS Credits:

 3 ECTS

Teaching Staff:

Group Teacher Department Language
Year 1 Davide Rovera Dirección General y Estrategia ENG

Prerequisites

None

Previous Knowledge

None

COURSE CONTRIBUTION TO PROGRAM

The ongoing shift in focus from processes to customers is reflected in changes to the organizational structures of companies and entities. Product Management is rapidly emerging a key role and skillset for anybody interested in building, consulting or working for a high-growth or innovative company. This course provides the theoretical foundations of what modern, flexible Product management is and the key skillset to implement and evaluate PM strategies.

Course Learning Objectives

Understand the relevance and current status of Product Management in High Growth Ventures and its competitive implications.
Understand and navigate different types of organizational structures and their implications towards the development and management of new products.
Learn how to effectively build a product and experience the process first-hand.
Familiarize with the main tools used in product management.
Understand career opportunities with a focus on Digital Product Development / Management.

CONTENT

1. Introduction to Product Management

2. Intro to Software Development

3. Product Management: Tools, Frameworks and Applications

4. Product Management in Practice: Testimonials

5. Product-Led Organizations

6. Careers in Product

Relation between Activities and Contents

1 2 3 4 5 6
Class Participation            
Final Individual Assignment            
Group Work            

Methodology

The course will offer a combination of lectures, case studies, group assignments and class discussions as well as hands-on product development.

Assessment criteria

Individual Assessment: 50%

The individual assessment, which includes class participation and a final individual assignment, will be based on active participation, case reading and discussion as well as on the ability of formulating a solid final reflection that brings together all the learning.

Group Assignments: 50%

A series of group assignments will measure teams' capability of applying the tools and methodology to real-life situations as well as providing an understanding of what the job of Product Manager is.

Bibliography

- Packet of cases and readings (available through eCampus)
- Additional Readings:
- Cagan, Marty. Inspired: How to Create Products Customers Love. Sunnyvale, CA: SVPG, 2008

Timetable and sections

Group Teacher Department
Year 1 Davide Rovera Dirección General y Estrategia

Timetable Year 1

From 2024/2/6 to 2024/2/15:
Each Tuesday from 15:30 to 17:00.
Each Tuesday from 17:15 to 18:45.
Each Thursday from 10:30 to 12:00. (Except: 2024/2/8)
Monday and Wednesday from 14:15 to 15:45.
Monday and Wednesday from 16:00 to 17:30.
Each Thursday from 8:45 to 10:15. (Except: 2024/2/8)

Friday2024/3/8:
From 10:30 to 12:00.
From 8:45 to 10:15.