esade

Prerequisites

Previous Knowledge

Workload distribution

COURSE CONTRIBUTION TO PROGRAM

Course Learning Objectives

CONTENT

Methodology

Assessment criteria

A student's final grade in this course will be based on the following weighting:


35% Class Participation
65% Individual final project


Assesment reflects the quality of a student's active participation in class discussions. Much of a manager's success depends on communication; therefore effective oral communication will constitute the student's grade. Written work should be clear, logical, grammatically correct, spell-checked, persuasive, supported by examples, and backed up by citations for any data, ideas or other content used. It should represent the student's best effort. To do well on the writing assignments, you will need to incorporate and apply the course readings.

A note on Class participation:
Grading class participation is necessarily subjective. However, I try to make it as "objective as possible?. Some of the criteria for evaluating effective class participation include:

1 Is the participant prepared? Do comments show evidence of analysis of the case? Do comments add to our understanding of the situation? Does the participant go beyond simple repetition of case facts without analysis and conclusions? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or reading materials?
2 Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members?
3 Is the participant an effective communicator? Are concepts presented in a concise and convincing way?


Class Participation 35%

This course covers a significant amount of content and much of the learning comes from in-class exercises and discussion. Therefore, students are expected to attend all class sessions, complete all assigned readings and come prepared and ready to participate. Attendance will be taken and participation will be evaluated at each class session. Participation in all on-campus sessions in their entirety is mandatory, and students may not be late or leave early for any of these sessions. Failure to be in attendance for the entirety of the session will result in removal from the class.




Individual final project 65%
The Individual final project is meant to be a culmination of all the learnings in the class; to do well on this assignment it is imperative to draw upon the readings and discussions in presenting your analysis.

Please kindly explain in your assignment the solution you propose for the problem and deeper need you have identified.
- Write a word document (with no upper or lower word-count limits) where you demonstrate what you have learnt in class, by answering in details, giving at least an example for each questions, all the points below.

1. What is the problem?
2. Who has the problem?
3. What is your proposed solution?
4. How did you reach this solution?
5. What is the value of solving that problem with your solution?
6. What is the technology you propose for your solution? Why?
7. What are the human skills required to solve the problem? Why?
8. What is your most important learning for this course?

Please take into account that I reward critical thinking and specifically
- RELEVANCE is the solution addressing the right problem?
- COHERENCE how well does the solution fit?
- EFFECTIVENESS is the solution achieving its objectives?
- EFFICIENCY how well are resources being used?
- IMPACT what difference does the solution make?
- SUSTAINABILITY will the benefits last?

So, jot down what questions you have asked yourself, to reach the conclusions.
Do your best to show that you have been critical, so what you propose makes sense from a business, technology and ethical/legal point of view.

Try not to just propose a solution that is neither impossible to produce, advertise and monetise, nor propose to use technology as a magic wand.

Think instead of a problem first, without considering technology at this stage.

Think of a possible ecosystem, a possible alliance, a different business model or a new model for revenues (the analogic vs. digital toothbrush example), the data you need to have and why these data.

Then think how technology could help you, by looking at what is available on the market.

I do not expect you to propose a detailed technical solution, but, yes a business sound solution using a technology that may have been used by someone else and you could use too.

Remember to list briefly how you are going to integrate the solution, to overcome skepticism from investors and solution users. Just show that you understand the final goal of using these technologies to solve your problem.

And of course, explain what are the business implications.

The assessment criteria are:

Coherence: the smooth and logical flow of writing

Consistency the uniformity of style and content

Feasibility the degree of being easily or conveniently done

Originality the ability to think independently and creatively

Bibliography

Timetable and sections