Master Project: Business Plan (2235.YR.006525.1)

General information

Type:	TFP	Curs:	1	Period:	S semester
ECTS Credits:	7 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Joan Riera Calvo	Dirección General y Estrategia	ENG

Bring to the Business Plan Development track your passion and inquisitiveness, as well as the wealth of own experiences and insights, stories you have heard, seen, or read about, that feature famous and unknown men and women who have changed the way we live and work!

The integrative nature of the course requires bringing together and connecting concepts and insights you have learnt in other courses, such as strategic management, marketing, operations, finance and human resources, among others.

The track zeros in on critical milestones and challenges faced by entrepreneurs in their start-up journey. We will work on the dimensions and dynamics of the entrepreneurial process; assist you in the identification of ideas for new ventures and the assessment of their potential to become real business opportunities; guide you through the ideas' development into successful business models; and equip you with knowledge and tools to develop the business plan of the new venture.

We offer total flexibility to adapt the journey to your availability. You will create your own agenda with your tutor and you will choose when you want to present and deliver your business plan (before or after summer).

This is a unique opportunity to experience the entrepreneurial process in a laboratory; an essential test before you become a -real- entrepreneur, an intrapreneur or a managing director leading your project. This course provide a framework to assess opportunities, providing a global perspective for any business from top management. Even in big corporations, any executive should be able to develop a business plan for a new department, business unit or a spinoff company. The business plan is the first strategic plan for the new venture. Today companies need intrapreneurs to be fast and flexible, providing the capabilities to compete in the new changing environments.

We will assign you a coach that will assist you one-to-one while you are in the driver seat as a CEO of your own venture. You will be equipped with the knowledge, skills, and experiences to make your aspirations become reality. It seeks to acquaint participants with the content and process of elaboration of your own project. We will cover the critical factors and dimensions in starting up a new venture, including the role of a business plan in addressing those.

IT'S MORE FUN TO BE A PIRATE THAN JOIN THE NAVY - Steve Jobs

This course will facilitate participants in:
1. Integrating knowledge, tools, and skills acquired in previous phases of the MSc programme.
2. Using a model that integrates four main dimensions of entrepreneurship: the entrepreneurial team, the opportunity, the resources, and the context.
3. Identifying business ideas and developing business models for new venture creation.
4. Pitching and selling your new business effectively, both orally and in writing.
5. Living the entrepreneurial process.

1. Introduction The Entrepreneurial Process.

2. The search and evaluation of business ideas + Business Model Detecting the most promising business opportunities & Defining winning business models.

3. Business Plan Planning the success.

4. Pitching your idea How to sell your business idea in 5 minutes

This is a project based course. The learning is based on project development, coaching and self-directed learning based on recommended readings.

We will guide you in the application of the latest entrepreneurship methodologies and frameworks, such as Lean Startup or the Business Model Canvas.

We will assign you a personal coach to help you in this process. We have more than 30 mentors who are business angels, venture capitalists, serial entrepreneurs and top executives. We combine different industries, expertise and background to have the best fit with your project.

Recommended Textbooks:

Timmons, J.A. and Spinelli, S. (2007). New Venture Creation: Entrepreneurship for the 21st century. Boston: Irwin/McGraw-Hill.

A. Osterwalder and Y. Pigneur, Business Model Generation, New Jersey; John Wiley & Sons, Inc., 2010.
Bygrave, W.D. and A. Zacharakis (Eds.) (2004) The Portable MBA in Entrepreneurship, 3rd ed. New Jersey: John Wiley & Sons.

Hisrich, R.D., M.P. Peters and D.A. Shepherd (Eds.) (2004) Entrepreneurship, 6th ed. New York: McGraw-Hill.

Drucker, P. (1993). Innovation and Entrepreneurship. Collins.

Zacharakis, A. (2004). Writing a Business Plan. In Bygrave, W.D. and Zacharakis, A. (Eds.) The Portable MBA in Entrepreneurship. John Wiley and Sons, Inc.

Kawasaki, G. (2001). The Top Ten Lies of Entrepreneurs. Harvard Business Review, January, 2-3.

Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, May, pp. 86-92.

Hamermesh, R.G., Marshall, P.W., Pirmohamed, T. (2002). Note on Business Model Analysis for the Entrepreneur. Harvard Business School, 9-802-048.

Bricklin, D. (2001). Natural-Born Entrepreneur. Harvard Business Review, 122-127.

Eric Ries, (2011). The Lean Start up: how constant innovation creates radically successful businesses, Portfolio Penguin.

Steve Blank, Bob Dorf (2012). The start up owner's manual: the step-by-step guide for building a great company, K&S Ranch.

John Mullins, Randy Komisar (2009). Getting to plan B: Breaking through to a better business model, Harvard Business Press.

Ash Maurya, (2012). Running lean: iterate from plan A to a plan that works, O'Reilly Media, Inc.

Group	Teacher	Department
Year 1	Joan Riera Calvo	Dirección General y Estrategia