Business Storytelling (2235.YR.000901.1)

General information

Type:	OPT	Curs:	1	Period:	S semester
ECTS Credits:	2 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Katie Annice Carr	Dirección de Personas y Organización	ENG

Preparation of articles/ cases prior to class: 5 hours
Activities following each class 20 hours
Final assessment in video format: 5 hours

Whatever your area of focus, storytelling can help you position yourself, become a more inspirational leader and sell ideas, products or services. To be successful in business most of us need to be able to persuade others effectively, and one of the best ways of doing this is by effectively telling engaging true stories. By developing storytelling skills connected to the business environment, students build on the different areas of business studied increasing their potential impact.

Develop storytelling techniques for business in four key areas, personal branding, inspirational leadership, motivation and persuasion or selling ideas. Students will work on their storytelling skills applied to business contexts to increase their impact. This course is based on the latest findings in neuroscience and psychology as well as the conclusions of many successful business leaders. Highly practical, students will create narratives throughout the programme and assess the impact of the techniques on the 4 key areas. The course is appropriate for students focused on all areas of business who want to improve their storytelling skills and thus increase their impact as managers.

1. Modules 1. Introduction to Storytelling and finding your stories 2. Developing Your Stories to Inspire 3. Building Stories to Persuade 4. Storify your Business Presentations 5. Putting it all Together

This course uses the flipped classroom model where students prepare for the classes reading the theory, and practice what they have learnt in class with feedback and guidance from the professor. We use elements of improvisation and serious play. Students receive individual feedback on their stories throughout the week, with the effect that by the final day they always see a great improvement in their business storytelling skills.

Non essential reading
The effect of telling stories
Gottschall, Jonathan "The Storytelling Animal: How Stories Make Us Human? Mariner Books (23 April 2013)
An excellent look at the effects of storytelling on humans.

Cron, Lisa "Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence? Ten Speed Press (10 July 2012)
A useful resource on the effects of storytelling despite being focused on writing.

Business Storytelling
Dietz, Karen "Business Storytelling for Dummies? John Wiley & Sons; 1 edition (21 Jan. 2014)
Despite belonging to the "for dummies? collection, this book gives a useful overview of the different uses for stories in business

Leadership and stories
Smith, Paul, "Lead with a Story: A Guide to Crafting Business Narratives that Captivate? AMACOM; (1 Sept. 2012)

Ibarra, Herminina, "Act Like a Leader, Think Like a Leader? Harvard Business Review Press; 01 edition (20 Jan. 2015)

Presentations and Stories
Gallo, Camine, "Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds? Macmillan; Main Market Ed. edition (13 Mar. 2014)

Duarte, Nancy, "Resonate: Present Visual Stories that Transform Audiences? John Wiley & Sons; 1 edition (27 Oct. 2010)

Telling stories
Buster, Bobette, "Do Story: How to Tell Your Story So the World Listens? The Do Book Co (16 May 2013)
A quick overview of storytelling including some useful practical tips

Leitman, Margot "Long Story Short? Sasquatch Books (13 Oct. 2015)
A light, but extremely useful approach to getting up and telling stories.

Booker, Christopher "The Seven Basic Plots: Why We Tell Stories? Continuum (11 Nov. 2005)

Group	Teacher	Department
Year 1	Katie Annice Carr	Dirección de Personas y Organización