Business Communication (2235.YR.015809.1)

General information

Type:	OPT	Curs:	1	Period:	S semester
ECTS Credits:	3 ECTS

Teaching Staff:

Group	Teacher	Department	Language
Year 1	Steven Guest	Dirección de Personas y Organización	ENG

None

None

16 hour seminar
working outside class limited to preperation and reading of materials

"The single biggest problem in communication is the illusion that it has taken place"
George Bernard Shaw

"The most important thing in communication is hearing what isn't said"
Peter Drucker


The objective of the seminar is to equip students with some of the skills and techniques that will be needed during the CEMS year and beyond as students move into their roles as managers, consultants or entrepreneurs. Business Communication is the principal management skill required by effective leaders, according to the American Management Association, yet we often perceive these softer skills as secondary to more technical skills, say marketing, finance or other content usually covered in Masters management courses.

The over-riding objective of this course is to provide a space for students to practise and develop their skills in a safe environment. Mainly the course deals with inter-personal communication skills that allow students to develop into managers who are comfortable communicating effectively with those around them . The course also develops students' ability to handle crisis communication, especially in a media-savvy world.

Students will find that they take away a number of skills from this seminar. They should be able to locate conceptual issues related to communication in order to improve their own style and to allow them to critically analyse their ability to communicate better. The course will develop the following skills:

Communication used in -
Dealing with the media
Empathy
Networking
Conflict management
Persuasion and winning minds
Presenting, pitching and reporting
Working in teams

The activities are very hands-on and we use an in-depth communication simulation to highlight some of the main learning points seen above

Marcic, D, Daft, R, (2014) Building Management Skills. International Edition. CengageNewman, Ober (2008), Communicating in Business. International Edition. 8th Edition. Cengage

Verderber, K, Verdaber, R, Sellnow, D, (2014), Communicate! International Edition. 14th Edition. Cengage

Clinton O. Longenecker, Mitchell J. Neubert, Laurence S. (2007). Causes and consequences of managerial failure in rapidly changing organizations. Business Horizons. 50 p145-155

Harvard Management Communication Letter (Digital Library)

Group	Teacher	Department
Year 1	Steven Guest	Dirección de Personas y Organización